LG aims high with new monitor lineup

Published July 16, 2021, 10:11 AM

by MB Technews

Over the past year, working from home has gone from the exception to the norm. The convenience of foregoing hours stuck in traffic, as well as being safe from the pandemic, directly translates to increased happiness, efficiency, and productivity. Consumers were quick to transition at home. However, not all setups were conducive as a workspace. One of the biggest issues that arose was the requirement for proper computer monitors. One of the segments that grew the most over the past year has been monitors. According to the International Data Corporation (IDC), in the 4th quarter of 2020, the monitor market grew 16.9% year over year with shipments surpassing 39.2 million units worldwide.

LG UltraFine Motor

LG Electronics, always at the forefront of innovation, has seen this surge and developed new line of monitors that improve upon existing technology in order to help users even more. Whether you’re a hardcore gamer, a budding streamer, or just working from home, LG has a monitor that’s perfect for you. They provide a wide variety of improved features from breathtaking colors, fast response time, to clearer images to enhance customer’s experience.

To introduce the new line of monitors to the local market, LG Electronics Philippines hosted the LG Monitors: Performance Beyond Boundaries livestream event on their social media channel to showcase what the new displays are all about. This was hosted by LG brand ambassador Luis Manzano and featured several other influencers who have experienced the new line of monitors, namely actor and director Joross Gamboa, photographer Magic Liwanag, and gamer, cosplayer, and content creator Myrtle Sarrosa.

The UltraFine Display Ergo has a flexible ergonomic stand that can be adapted to all the environmental characteristics of each user, including physical attributes. It can improve not only work productivity and efficiency, but also user’s convenience. LG’s technologically and ergonomically advanced stand helps to promote good posture through its high degree of adjustability, enabling each user to create a perfectly customized workstation. LG’s UHD IPS Display features realistic, true color, enhanced contrast, clarity and detail at wide angles. UHD 4K resolution presents breathtaking clarity and fine detail with four times the resolution of Full HD. In particular, HDR delivers a more dramatic, dynamic visual immersion experience. Magic Liwanag was ecstatic about the color rendition that the LG UltraFine monitor offers. “The 4K IPS display delivers a comfortable viewing experience by reducing color shift from different vantage points. After shooting, editing, and printing, all the colors are correct.”

LG UltraGear line of monitors lets you pave the way to victory with crisp visuals, fast response time, and the sharpest clarity. If you’re fed up with dimming and flickering screens, you’ve come to the right monitor. With IPS 1ms Gray to Gray you’ll dominate and clinch victory-without the side effects of extreme speed. It is an NVIDIA-tested and officially verified G-Sync® Compatible monitor, reducing screen tearing and minimizing stutter for a smoother, faster gaming experience. Objects are rendered more clearly for smoother gameplay and an almost surreal visual fluidity. Being able to see even the most dynamic and fast-moving objects amidst all the action can give gamers a competitive edge. IPS display with 99% of the sRGB provides outstanding color accuracy and wider viewing angle, so it delivers high-fidelity color for reproducing even more vivid scenes on the battlefield. With a connection to an HDR-capable console (Xbox One S / PS4 Pro) or HDR-supported graphics card, users will enjoy punchier brightness and highlights with deeper shadows and silhouettes. Myrtle Sarrosa gushed about how her LG UltraGearmonitors have helped level up her gameplay. “It virtually eliminates screen tearing and stuttering. Dynamic Action Sync elevates your gameplay for a pro-level experience.”

5D LG Standard Monitor

For the standard monitor, LG still delivers. LG Monitor with IPS Full HD Display technology highlights the performance of liquid crystal displays. Response times are shortened, color reproduction is improved, and users can view the screen at wide angles. This display has slim bezel on three sides and doesn’t interfere with dazzling precision, which allows you to create an optimized work environment through convenient tilt adjustment. It offers an ergonomic design. Its convenient tilt adjustments with clean uni-body design allow you to create an optimized work environment. Eye strain is reduced thanks to the Flicker safe technology, Reader mode, and Color weakness feature. Luis Manzano was also impressed with his LG Standard monitor. “This has everything you could want in a modern monitor – it’s full HD, it has a borderless design, ergonomic, and has the eye comfort features. If you want a dedicated work monitor at home, you can’t go wrong with this.”

Sungjae Kim, LG Philippines Managing Director, said “As the whole world made an abrupt pivot into working from home, the need to provide monitors that deliver results and promise productivity was crucial. The latest series of monitors deliver superior productivity and entertainment experiences and are perfect for both home and office use. LG is committed to provide the most practical and advanced products that meet the daily needs of users.”

To end the livestream event, Peter Uhm, LG Philippines Product Director for Monitors, shared the brand’s newest plan to push products for the holiday season. “We hope that the introduction of these new monitors to the local market will help in boosting productivity as working from home becomes the norm. We are currently running a 3 month long celebration of all things LG with the LG Life’s Good Festival. We will be raffling off over 1 million Pesos worth of products so we hope you will join us in the festivities.”

 
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