Mitsubishi Philippines announces new president and CEO

Published July 8, 2021, 10:34 AM

by Inigo Roces

Takeshi Hara to succeed Mutsuhiro Oshikiri

Mitsubishi Motors Philippines Corporation (MMPC) officially announces the appointment of Takeshi Hara as its new President & CEO, to succeed Mutsuhiro Oshikiri who has led the company for four years.

Hara joined Mitsubishi Motors Corporation (MMC) in 1993 and has gained experience in various business fields such as plant operation, corporate planning, sales and aftersales for MMC in Japan, and several other countries including Thailand.

Prior to his appointment as the top official of MMPC, he served Mitsubishi Motors Sales Caribbean Inc., MMC’s subsidiary and distributor in Puerto Rico as the President and CEO from 2019 to 2021. He joined MMPC last April as executive vice president and assistant to the president and CEO.

Like Oshikiri, Hara has built a reputation for strong leadership qualities that is complemented with high enthusiasm and dedication towards the brand. As the new CEO of MMPC, he aims to further enhance the customer experience by incorporating programs that are geared to securing new customers and retain loyalty from current Mitsubishi owners.

His motto is “Serve our customers to enrich their lives.” With this, he strongly commits to bring Filipino customers the best products and services as well as strengthen the company’s productivity and sustainable growth in the Philippines.

Oshikiri served as MMPC’s President and CEO for four years. Throughout his leadership, MMPC remained a strong No. 2 among Philippine automotive brands. During the most challenging time of the COVID-19 pandemic, Oshikiri steered the company and implemented structural reforms to strengthen MMPC. Notable key highlights of his stay as the Chief Executive Officer are MMPC’s 1 million sales milestone; 700,000 local unit production; 200,000 L300 production; the highest sales performance in a month – 6,822 units in March 2017; launch of the no. 1 selling small MPV, the Mitsubishi Xpander; and the  relaunch of the iconic Mitsubishi L300 Euro 4.

MMC and MMPC believes that the appointment of Takeshi Hara as the new President and CEO is a compliment to the structural reforms initiated by Oshikiri that made MMPC stronger than ever before.

Hara, who has extensive experience and broad knowledge in various fields of the automotive industry, will drive the company forward and further enhance the car buying experience of Filipino customers.