Unstoppable K-pop superstars and Grammy nominees BTS continued their winning streak as “Butter” grabbed the No. 1 on the Billboard Hot 100 chart for the sixth consecutive week.
According to Billboard, “Butter,” released on May 21, is on the top spot for the July 10-dated Hot 100 chart. “Butter” debuted at No. 1 on Hot 100 on the June 5-dated chart.
“We’re making history together with #BTS_Butter. HUGE thanks to #BTSARMY. We Purple You. #Got_ARMY_Behind_Us,” according to a tweet from BTS’ official Twitter account following the good news.
The Billboard Hot 100 chart is based on US streaming (official audio and official video), radio airplay and sales.
Billboard reported that for the latest Hot 100 chart, “Butter” garnered 11 million US streams (as of July 1 based on MRC Data), a decrease of 11 percent compared to 12.4 million US streams on the July 3-dated chart.
The US streams for “Butter” since its debut at No. 1 on the Hot 100 totaled 118.1 million. Here is the breakdown:
July 10 chart (sixth week) - 11 million US streams
July 3 chart (fifth week) - 12.4 million
June 26 (fourth week) - 12.5 million
June 19 (third week) - 15.4 million
June 12 (second week) - 34.5 million
June 5 (first week) - 32.3 million
“Butter” also sold 153,600 based on downloads, cassette and vinyl sales (as of July 1), an increase of 20 percent from 128,400 last week.
The US sales for “Butter” totaled 914,800 in six weeks. Here are the US sales for “Butter” in six weeks:
July 10 chart (sixth week) - 153,600
July 3 chart (fifth week) - 128,400
June 26 (fourth week) - 111,400
June 19 (third week) - 138,400
June 12 (second week) - 140,200
June 5 (first week) - 242,800
In addition, “Butter” garnered 28.3 million radio airplay audience impressions (as of July 4), an increase of 2 percent from 27.6 million last week. In six weeks, “Butter” has a total of 146.8 million impressions.
The US radio airplay audience impressions for “Butter” in six weeks are:
July 10 chart (sixth week) - 28.3 million impressions
July 3 chart (fifth week) - 27.6 million
June 26 (fourth week) - 25.8 million
June 19 (third week) - 24.6 million
June 12 (second week) - 22.4 million
June 5 (first week) - 18.1 million
In addition, Billboard reported that “Butter” is also No. 1 on the Digital Song Sales chart for the sixth straight week.
“Sales for ‘Butter’ in its sixth week reflect availability for its original and instrumental versions released May 21; a ‘Hotter’ remix released May 28; ‘Cooler’ and ‘Sweeter’ remixes released June 4; an ‘alternate single cover’ digital single released June 24 in the group's webstore, with all discounted to 69 cents throughout their availability; and two other versions on sale via BTS' U.S. webstore (a 7-inch vinyl single, for $7.98, and a cassette single, for $6.98) which count for the first time on this week's charts, dated July 10, a week later than originally expected due to a shift in their shipping schedules (sparking the song's top Sales Gainer award on the Hot 100, which it claims for a second consecutive week),” Billboard added.
BTS will be releasing the “Butter” CD single on July 9.