352 Go Lokal! Items now on regular retail shelves

Published July 7, 2021, 12:31 PM

by Bernie Cahiles-Magkilat

A total of 352 micro, small and medium enterprises (MSMEs) products under the Go Lokal! program have been mainstreamed and graduated as regular suppliers to 20 big retailers in the country.

Trade and Industry Secretary Ramon M. Lopez said at the virtual launch of Go Lokal! of Metro Retail Stores Group, Inc. (MRSGI), which provides selected products free retail space in two of their Metro Supermarkets outlets.

Trade and Industry Secretary Ramon M. Lopez (File photo / MANILA BULLETIN)

According to Lopez, a total of 20 big retailers have joined the program providing free space to MSME products in 144 stores or malls nationwide. So far, 788 MSMEs have participated in the Go Lokal! Program since its inception in 2016.

“Of this number, 352 MSMEs have already been mainstreamed and become regular suppliers of our retail partners, generating sales of over P381 million,” Lopez reported.

The latest retailer to join the Go Lokal program is the “Bayanihang Metro x Go Local” of Metro Supermarkets, which has a strong root in Cebu in the retailing business.

The Go Lokal! for Metro Supermarkets will be at the Metro Supermarket in Market! Market! Taguig City, while the other will be at the Metro Supermarket in Ayala Center Cebu where MSMEs feature various homegrown brands and products.

“DTI’s partnership with Metro to promote Go Lokal! is a feat all by itself. More importantly, this partnership will help us in revitalizing consumption to boost demand under our ‘Revitalizing Businesses, Investments, Livelihoods, and Domestic Demand’ (REBUILD) PH Strategy,” said Lopez.

“MRSGI is among a growing number of Go Lokal! retail partners helping in the promotion of high quality local goods in the mainstream market.”

Featured products include traditional delicacies from Samar such as Corioso and Roscas by Mayette’s Native Food Products; CocoPlus skimmed coconut milk; Capa’s Seafood Cracklings, a healthier alternative to pork chicharon; and the healthy plant-based snack line of Kale Chips from Take Root.

The DTI’s “Buy Local! Go Lokal!” campaign encourages the public to patronize local products and services, seeks to revitalize consumption locally.

Lopez also reiterated that by patronizing ‘Buy Local, Go Lokal!, “We are helping the local manufacturers and service providers, which in turn, also help the fast recovery of our economy.”