Telecommunications brand empowers Filipinos to be ‘changemakers’

To infinity and beyond

Smart Communications, Inc. has reintroduced its premium postpaid brand Smart Infinity with enhanced customer care, a revitalized suite of perks and privileges, as well as a new brand promise to inspire patrons to become changemakers and create infinite legacies for a better world. 

“We believe that impact is infinite,” says PLDT Inc. and Smart Communications president and CEO Alfredo Panlilio. “Personally, I believe that in our finite time here on earth, we have an infinite ability to make an impact and leave a legacy. I am excited for you to see our latest big move as we mobilize our premium lifestyle brand.” Through limitless support and dedicated services, Smart Infinity customers are given the power to keep making the world a better place through simple yet impactful ways.

The brand stands for amazing experiences through cutting-edge technology made easy. “This essence has set to motion our ‘Simple, Smart Ako’ campaign and Smart Infinity is the pinnacle of this brand promise,” Alfredo explains. At the highest level, changemakers are able to drive change in society aided by Smart Technology. “Even simple deeds from changemakers produce powerful legacies,” adds the SVP and head of consumer wireless business Jane Basas. 

Bea Valdes

Smart Infinity lays out partnerships with various organizations that make a difference in the lives of people. Through this initiative, members can gain uncomplicated, trouble-free access to solutions that support advocacies and causes close to their hearts.

“We have been doing our best to make a difference in society through our sustainability and CSR programs—reviving communities, enabling education, caring for the environment, to name a few,” says Alfredo.

Customers are encouraged to get involved by joining programs that inspire purpose. One of these initiatives is the recent ‘Live Smarter for a Better World’ campaign where the brand exemplified how straightforward it can be to live a smarter yet meaningful life that improves the world.

Kenneth Cobonpue

With this in mind, Smart Infinity recognizes Filipinos who are principled, passionate, and purpose-driven changemakers like world-class furniture designer and advocate of design entrepreneurship Kenneth Cobonpue, Philux Inc. managing director and advocate of World Wide Fund for Nature (WWF) and Habitat for Humanity Stephanie Kienle Gonzalez, world-renowned accessory designer and advocate of slow design and conscious craft Bea Valdes, and Filip + Inna creative director and advocate of local artisans Len Cabili.

Smart Infinity brings enhanced services plus other benefits to customers via its Limitless and Traveler plans. Services include a personal Relationship Manager (RM), Infinity Concierge, a dedicated 24/7 hotline, exclusive UX in the GigaLife App, and VIP handling in stores so members get hassle-free experiences, allowing them to focus more on their goals. 

Unlimited 5G data for infinite connectivity is also offered, complemented by a variety of plan options including curated flagship phones and top-of-the-line devices with advanced features for better productivity.

Len Cabili

Members are also entitled to receive exclusive welcome, retention, and meaningful milestone gifts, privileges with partner brands such as the luxury retail group SSI and auction house Casa De Memoria, access to a Worldwide Lifestyle Concierge, and exclusive invitations to Infinity events and trunk shows. Members may also boost their options when it comes to treating loved ones with exclusive deals from Jewelmer. 

Personally, I believe that in our finite time here on earth, we have an infinite ability to make an impact and leave a legacy.

—Alfredo Panlilio

The best accommodations and wellness packages can be enjoyed by members too, particularly with Shangri-La Boracay Resort and Spa, Shangri-La Mactan in Cebu, Cala Laiya in Batangas, Anya Resort in Tagaytay, and the Farm at San Benito. 

Other collaborations include Cibo, the Loggia, Grace Park, Lusso by Margarita Fores, and Manila House Private Club for more intimate dining experiences; The OneLife Studio for pilates when it comes to fitness needs; and Spanish Bridal Brand Rosa Clara to celebrate wedding milestones. 

Stephanie Kienle Gonzalez

Smart Infinity is powered by Smart, recognized by third-party analytics firms as among the Philippines’ fastest mobile data network. Ookla, the global leader in internet testing and analysis named the telecommunications brand as the country’s fastest mobile data network in the second half of 2020, after it achieved a speed score of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest.  The internet access performance metrics also cited Smart as the country’s fastest mobile data network for three years in a row now.

What’s more, Smart recently scored a rare sweep in the April 2021 Philippines Mobile Network Experience Awards by independent analytics firm Opensignal, beating the competition across all metrics in three essential aspects of service, namely coverage (4G coverage experience and availability), speed (download and upload speed), and experience (games, video, and voice apps).

Smart also enables subscribers to upgrade their digital experience with Smart 5G, the fastest 5G network in the Philippines for Q1 2021 according to Ookla, with median download speeds of 190 Mbps or more than double the competition's speeds for the same period. |