BTS, EXO, NCT, Highlight, Seventeen top K-pop boy band brand rankings in June

Published June 13, 2021, 9:36 AM

by Jonathan Hicap

(Clockwise from top left) BTS, EXO, NCT, Highlight and Seventeen (Twitter / Big Hit Music / SM Entertainment) 

K-pop superstars BTS maintained their top ranking while EXO surged to second place followed by NCT, Highlight and Seventeen in the latest brand reputation rankings for K-pop boy bands for the month of June.

The Korea Corporate Research Institute released on June 12 the rankings based on an analysis of 59.59 million pieces of big data from May 12 to June 12, an increase of 16.31 percent from 51.24 million in May.

The rankings were based on consumer participation, media coverage, communication and community indices.

According to the institute, the brand reputation index indicates that consumers’ online habits have a great influence on brand consumption. The boy band brand reputation analysis can measure positive and negative evaluations of boy bands, media interest, consumer interest and traffic.

BTS ranked first again with a score of 15.18 million, an increase of 11.43 percent compared to 13.63 million they got in May. In the analysis of the positive/negative ratio, BTS’ positive ratio was analyzed as 82.08 percent.

EXO surged to second place in June from sixth place in May, scoring 5.26 million, an increase of 149.64 percent from 2.1 million last month.

NCT slid from second to third place but their score totaled 5.1 million, up by 46.65 percent compared to 3.48 million in May.

Highlight maintained their fourth place ranking with a score of 4.45 million, an increase of 53.62 percent from 2.9 million.

Seventeen placed fifth from third last month with a score of 3.59 million, up by 11.69 percent from 3.21 million in May.

Here are the top 30 K-pop boy bands based on the brand reputation index rankings for May:

  1. BTS – 15,187,718
  2. EXO – 5,264,321
  3. NCT – 5,106,662
  4. Highlight – 4,458,268
  5. Seventeen – 3,590,981
  6. SHINee – 2,029,654
  7. TXT – 1,890,873
  8. The Boyz – 1,834,992
  9. Monsta X – 1,410,114
  10. BTOB – 1,114,575
  11. Stray Kids – 1,114,257
  12. SF9 1,076,885
  13. ATEEZ – 1,038,201
  14. 2PM – 1,035,812
  15. ASTRO – 863,559
  16. NU’EST – 769,547
  17. ENHYPEN – 757,360
  18. Super Junior – 703,253
  19. ONF – 678,080
  20. Shinhwa – 632,639
  21. Treasure – 625,359
  22. Infinite – 589,852
  23. GOT7 – 579,178
  24. Pentagon – 526,425
  25. Oneus – 503,837
  26. VIXX 501,666
  27. Big Bang – 494,311
  28. WINNER – 488,998
  29. AB6IX – 418,270
  30. BLITZERS – 397,567
 
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