SHAREit set to drive awareness for Ingat Angat Bakuna Lahat campaign

Published June 11, 2021, 9:19 AM

by Jonathan Castillo

SHAREit

SHAREit joins the fight against COVID-19 in the Philippines. Alongside different members and organizations of the private sector, SHAREit participates in “Ingat Angat Bakuna Lahat,” a multimedia campaign launched on May 14th in a virtual press briefing. Ingat Angat Bakuna Lahat aims to boost vaccine confidence by educating Filipinos on proper vaccine information and encouraging them to get vaccinated, speeding up economic recovery in the country.

As part of the campaign, SHAREit will serve as a media partner, committing 100M impressions to help amplify vaccine confidence with the goal of reaching the country’s 40M active user base on the platform. The engagements and impressions will be activated through banners and videos that will be published on the SHAREit app, enabling visibility to all who are using the platform.

SHAREit is the core app of the SHAREit Group which has built numerous popular tools and digital entertainment content applications. It was recently ranked amongst the top 10 most actively used apps in the country and the #2 Top SEA headquartered applications publisher worldwide for 2020 by App Annie.

Ingat Angat, Bakuna Lahat logo

SHAREit Partner & Global VP Karam Malhotra emphasized how this joint effort aims to help the country’s current needs in these challenging times. “By collaborating with Ingat Angat Bakuna Lahat, the SHAREit platform can help encourage vaccination across our 40 million active users in the country, reaching even those in remote areas across both online and offline connections,” said Malhotra.

SHAREit will begin the activation of the partnership in June 2021. As one of the top 10 most downloaded and actively used apps in the Philippines, SHAREit is looking to partner with many local brands to help drive growth through tailored marketing solutions. In line with these goals, SHAREit’s partnership with the Ingat Angat Bakuna Lahat campaign will serve as a meaningful way to help the country battle against the COVID-19 pandemic.

“We are very excited to kickstart this collaboration since Ingat Angat’s commitment to help speed up the country’s road to recovery is also very much aligned with how SHAREit wants to drive growth for our partnered brands,” Malhotra further added. “As one of the most actively used apps in the Philippines, SHAREit aims to leverage its scale & reach to serve a greater purpose and positively impact our users in the Philippines.”

 
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