Experience the latest innovations in sole technology

Published June 10, 2021, 7:00 PM

by MB Technews

Fitness tech is not exactly new, as there are announcements of all sorts of innovations whether it’s a new high-tech shirt, a basketball that keeps score of your shots, wearables that keep track all kinds of fitness stats and improvements in shoe technology.

Running shoe manufacturers are packing their sneakers with everything from sensors that can provide feedback on your stride, temperature-regulating properties, to cushioning that give comfort and protection no matter how far you plan to run.

Remember when NEW BALANCE made news for having 3D printed soles? New Balance is using the technology to find ways of providing highly detailed foot support and further improve its performance. More recently New Balance revealed the TWO WXY, its latest performance basketball shoe and an evolution of the OMN1S, which for the past two years has been the foundational offering of the brand’s return to the basketball category. The TWO WXY features New Balance Kinetic Stitch technology throughout the upper giving players the right amount of stretch and support where they need it most. New Balance FuelCell technology features the highest rebound properties of any New Balance performance foam on the market, making it the perfect choice for the TWO WXY since it a balance of ultra-light weight and responsiveness.

While these innovations are always great to read about, nothing comes close to actually trying out a pair for yourself. But with the pandemic forcing the repeated closure of most stores, a lot of people have shifted to online stores to do their shopping.

But even though you could purchase just about anything online, there are just some things that are best bought inside a physical store.

Case in point, shoes. Athletic footwear to be exact.

No amount of pictures or lengthy product descriptions could substitute for the physical experience of finding the best fit and trying out a new pair.

New Balance recently opened the doors of their flagship store in the heart of Makati City

New Balance, a global leader in athletic footwear, apparel and accessories, recently opened the doors of their flagship store in the heart of Makati City to showcase its latest collection and give everyone a chance to try it on.

A haven for runners with its wide array of performance running footwear, the store showcases shoes catered to every type of runner including bestsellers like the 574 Classic, Fresh Foam 1080 and new high-performance shoes like the FuelCell Rebel v2.

The New Balance flagship store features a complete selection for runners, fitness enthusiasts, sneakerheads, and trendsetters.

With a complete selection for runners, fitness enthusiasts, sneakerheads and trendsetters, the New Balance Flagship will also carry the Made in the US/UK collections, lifestyle silhouettes for kids, footwear, performance and lifestyle apparel and accessories. The Makati City location will also be the destination for new releases and exclusive drops, like the Staud Collab coming up in May, brand events, and other launches.

Inspiring independence in all kinds of athletes and encouraging a healthier lifestyle for everyone, the global brand is also re-launching their New Balance Run Club (NBRC) virtually this summer. With products that are the perfect blend of function and fashion, New Balance is your perfect fitness partner. Follow NBRC on Facebook for more updates.


You may also visit the New Balance Flagship Store on Lazada and Shopee to shop for your favorite models.

New Balance, established in 1906, is one of the major sports footwear and apparel manufacturers with a manufacturing presence in the United States as well as in the United Kingdom.