Here’s what we know about Valentino Beauty

Published May 31, 2021, 9:27 PM

by Jane Kingsu-Cheng

It’s about time this legendary couture house launches their very own makeup line. Set today, May 31, we will get to feast our eyes on what’s in store from their website at There is a catch though, as pre-orders will only start on June 15.

The next two weeks will give us time to trim down our Valentino Beauty shopping list, which includes Rosso Valentino (lipstick), Very Valentino (foundation), V-Lighter (highlighter), Go Cushion (cushion foundation), Eye2Cheek (multi-use creamy powder), Eyeshadow Color-Flip (eyeshadow palette), Twin Liner (double-ended liquid liner), Brow Trio (triple-ended brow product), and Magnificent Mascara (mascara). Plus points for the packaging, too! They picked the trademark and striking red vermillion hue of Valentino against the new V logo surrounded in a rectangular outline with rounded edges.

Created by Pierpaolo Piccioli in collaboration with Valentino Beauty’s global makeup artist Raoul Alejandre, the shoots evoke an edgy sensual vibe that is reminiscent of the couture house.

EMOTIONAL HIGH. Colors evoking different moods to make it your own. (Pierpaolo Piccioli)

Valentino Beauty is set to rollout in August 2021.