Digital powerhouse GMA Public Affairs (GMA PA) forges ahead as one of the Philippines’ biggest and most followed content creators, recently reaching 15 million subscribers on YouTube.
The latest feat comes just a year after the said channel hit the 10 million subscriber mark that gave GMA Network its second Diamond Play Button and becoming the first Philippine TV company to receive two YouTube Diamond Creator awards.
With its wide array of videos that range from previously aired documentary, docudrama, news magazine, lifestyle TV shows, to short-form journalism and explainers, GMA Public Affairs continues to attract new viewers and subscribers on its YouTube channel. From April 2020 to date, it tallied a total of 2.8 billion views. The YouTube channel also recorded 264 million hours of watched videos as of this writing.
GMA Public Affairs also remains ahead of ABS-CBN News, which only has 12.1 million subscribers and 1.9 billion views from April 2020 to date.
Leading the most-watched videos that racked up GMA Public Affairs’ YouTube presence for the said period is Imbestigador’s “Pag-iibigang nauwi sa karahasan” episode which recorded almost 40 million views. Also included in the list are Wish Ko Lang’s “Ang kalbaryo ni Gwen”; Tunay na Buhay’s “Sanggol na may hydranencephaly, paano lumalaban?”; Ilaban Natin ‘Yan’s “Misis, ginagawang punching bag ng kanyang mister kapag tinatanggihan niyang makipagsiping”; Tadhana’s “Obsessed na amo, may kakaibang regalo para sa kanyang houseboy”; Kapuso Mo, Jessica Soho’s “Ang lumolobong problema ni Jonalyn” and “Monster fish in the city?”; Wagas’ “Woman gets impregnated by a ‘tikbalang’”; Tadhana’s “Babaeng hindi makuntento, pinagsabay ang magkaibigang seaman!”; and Kapuso Mo, Jessica Soho’s other segments “Tenga ng bata sa Davao City, pinasukan ng buhay na isda?,” “Mga bote ng alak na natagpuan sa isang kuweba, libo-libo ang halaga?”, and “Choox TV, nakapagpatayo ng bahay sa pag-e-ML!”
On top of netizens from the Philippines, the said YouTube channel has viewers coming from various parts of the globe including the United States, India, Indonesia, Saudi Arabia, UAE, Canada, Malaysia, Japan, Vietnam, Kuwait, Australia, United Kingdom, Italy, and Thailand.
It was in 2016 when GMA Public Affairs surpassed 100,000 subscribers on YouTube and received its Silver Play Button. Two years later, it was awarded with a Gold Play Button for gaining over 1 million subscribers. And in 2020, the channel earned the Diamond Play Button for its 10 million subscribers milestone.
Across popular platforms, GMA Public Affairs has more than 85 million followers. Data from Tubular Labs and Crowdtangle also showed that in 2020, videos of GMA Public Affairs’ various programs earned over 6.5 billion combined views on social media. With 1.3 billion minutes, GMA Public Affairs emerged as the most-watched News and Politics media creator in the Asia Pacific region (APAC) in terms of total minutes last September 2020. Also in 2020, GMA Public Affairs was listed among the Top 5 Philippine media creators on TikTok.
Last month, GMA Public Affairs launched its online campaign “#JabWellDone” which encourages more Filipinos to get vaccinated against COVID-19 and to help curb the spread of the virus. The campaign organically reached over 8 million users on Facebook alone during the first week of its launch.