BTS, NCT, Seventeen, Highlight top K-pop boy band brand reputation rankings for May

Published May 8, 2021, 6:20 PM

by Jonathan Hicap

(Clockwise from top left) BTS, NCT, Seventeen, Highlight, SHINee and EXO (Twitter, Big Hit Music, SM Entertainment) 

BTS, NCT, Seventeen, Highlight, SHINee and EXO became the most talked about K-pop boy bands for the month of May. 

The Korea Corporate Research Institute released on May 8 the brand reputation rankings for boy bands for May. 

It analyzed 51.24 million pieces of big data from April 8 to May 8, a slight increase of 0.45 percent from 51.47 million in April. 

The rankings were based on consumer participation, media coverage, communication and community indices. 

According to the Institute, in keyword analysis for BTS, the words “Billboard,” “YouTube” and “Butter” ranked high. In the positive and negative ratio analysis, BTS scored 82.08 positive ratio. 

BTS ranked first with a brand reputation index score of 13.63 million, lower by 14.48 percent compared to their first-place score of 15.93 million in April. 

NCT maintained second place with 3.48 million, down by 2.59 percent from 3.57 million in April. Seventeen took third place with a brand reputation score of 3.21 million, down by 4.15 percent from 3.35 million last month. 

Highlight bagged fourth place with a score of 2.9 million, a whopping increase of 3,550.27 percent from 79,506 in April. SHINee placed fifth with 2.14 million, falling 7.33 percent from 2.31 million last month. 

Here are the top 30 K-pop boy bands based on the brand reputation index rankings for May: 

1. BTS – 13,630,137 

2. NCT – 3,482,324

3. Seventeen – 3,215,092

4. Highlight – 2,902,185

5. SHINee – 2,149,564

6. EXO – 2,108,791

7. ONF – 1,746,799

8. ASTRO – 1,661,422

9. The Boyz – 1,415,035

10. NU’EST – 1,408,594

11. BTOB – 1,021,870

12. ENHYPEN – 995,780

13. TXT – 862,985

14. Treasure – 858,013

15. Super Junior -847,324

16. Stray Kids – 730,249

17. ATEEZ – 721,940

18. SF9 – 657,171

19. WINNER – 640,872

20. Monsta X – 610,344

21. Shinhwa – 589,052

22. Big Bang – 519,350

23. Mirae – 514,111

24. AB6IX – 502,187

25. Infinite – 483,847

26. BAE173 – 461,611

27. Pentagon – 455,801

28. Withus – 446,329

29. 2PM – 422,015

30. VERIVERY – 421,037

 
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