Run by Moms program aims to help female entrepreneurs to strengthen their business’ presence online
Reports have shown that globally, women-led businesses are particularly susceptible to the pressures of the COVID-19 pandemic.
In the Philippines alone, 57 percent of operational women-led small businesses said that sales in the past month were lower than the same period last year, prior to the pandemic, compared to 47 percent of operational men-led SMBs on Facebook.
And to help female business owners, especially, the moms to bounce back, social media giant Facebook is launching Run by Moms, a #SheMeansBusiness initiative tailored for mompreneurs.
This program is a series of FB Live sessions led by mompreneurs that will kick off on May 7, 8 p.m. The Night School series is free and open to all, interested participate should simply log sign up and log in to Facebook for Business Page.
“The COVID-19 pandemic has affected businesses globally for over a year. We know that women are disproportionately affected not only at work, but also at home,” says Beth Ann Lim, director of policy programs and government outreach, Facebook Asia-Pacific. ”Through the Run by Moms night school sessions, we hope that more Filipina mompreneurs can get inspiration and learn directly from Filipina mompreneurs on best practices, or by finding the right Group to support them in their journey to entrepreneurship and business recovery.”
Beth also said that the program is scheduled at night to make sure moms will be able to attend. Some of the female entrepreneurs that will share their knowledge in this program are Filipina mompreneurs Zarah Juan, Kate Delos Reyes of Edamama, and Leslie May Canilao of Ceres Garden.
Through the Run by Moms program, mompreneurs can also access a directory of Filipina-led Facebook Groups that aim to help moms and women entrepreneurs to learn how to start and grow their business online.
Run by Moms Night School Schedule
- Getting mompreneurs started with Facebook pages and ads | Friday, May 7, 2021
Featured Mompreneur: Zarah Juan
- The mompreneur’s guide to creative & content | Friday, May 21, 2021
Featured Mompreneur: Kate Delos Reyes of Edamama.ph
- Messenger basics for busy mompreneurs | Friday, June 4, 2021
Featured Mompreneur: Leslie May Canilao of Ceres Garden Center
- Mompreneurs staying resilient | Friday, June 18, 2021