Hyundai Silang Rises

Published May 7, 2021, 1:14 PM

by Inigo Roces

Hyundai’s 41st dealership has risen in Silang, Cavite, making headway in one of the most populated, industrialized, and fast-growing provinces.

Hyundai Silang opened last April 30, 2021, serving as sixth Hyundai dealership under the helm of Hyundai Alabang, Inc., led by Dealer Principal, Mr. William Chiongbian II. Hyundai Alabang, Inc. counts almost two decades of strengthening Hyundai’s presence south of Metro Manila through Hyundai Alabang, Hyundai Las Piñas, and in southern Philippines with Hyundai San Pablo, Hyundai Naga City, and Hyundai Southern Mindanao.

The newly-minted member of HARI’s nationwide dealership fortress boasts of an elegant and convenient space designed for eco-friendly operations, meeting the global standards for Hyundai dealerships the world over. Plus, customers are assured of a safe and secure environment, through Hyundai’s Guidelines for Protection and Safety (GPS). GPS, which now counts a year of implementation at all Hyundai dealerships in the country, is HARI’s pioneering program to COVID-proof its operations by establishing globally and locally-prescribed safety protocols to safeguard the wellbeing of customers and employees alike.

Hyundai Silang is also pre-certified GREEEN (Geared for Resiliency and Energy Efficiency for the Environment) by the Philippine Green Building Initiative (PGBI), having received the “Molave” rating, or 75% compliant with PGBI’s GREEEN standards.

On welcoming the newest member of the HARI dealership fortress, HARI President and CEO Ma. Fe Perez-Agudo paid tribute to Silang’s historic roots as a flashpoint of the Philippine revolution:

From left: Ms. Evelyn Pilapil, Vice President for Corporate Services; Maxwell Quilat, Group Chief Operating Officer representing the Hyundai Alabang Group; Victor Vela, Head of Sales Operations Division; and Mr. Richard Gapasin, Vice President for After Sales Service and Parts Operations representing Hyundai Asia Resources, Inc. (HARI).

“Today, we stand at the front lines of a new revolution in our struggle to overcome the devastating impact of COVID-19,” HARI President and CEO Ma. Fe Perez-Agudo. “We at Hyundai are one with the people of Silang in restoring and revitalizing local businesses.” 

“We are here to help move people and businesses and, ultimately, contribute to driving the much-needed economic recovery at the municipal, provincial and regional levels,” said William Chiongbian II, dealer principal of Hyundai Alabang Group. “We put our extensive portfolio of safe and reliable vehicles and the skills, hard work, and dedication of our employees to the service of the Silangeños in the New Normal.”

Thanks to its reliable road network, the province of Cavite makes for a popular weekend get-away from the congestion and heat of the Metro. While Silang, which is a thriving agricultural hub and a real estate and eco-tourism destination place on the rise is integral to development efforts south of NCR.

HARI’s timely digitalization of its key operations now affords customers in Silang and surrounding areas safe, contact-less transactions via Hyundai Online Market Experience (H.O.M.E.), a web-based platform that integrates the car buying experience, and the 6 Steps ARMOR (Active Response, Management, Operations, and Resumption) Service Process, which reworks HARI’s ‘Right Here, Right Care’ After Sales promise: worry-free vehicle ownership in COVID times.

Hyundai Silang is located in Barangay Lalaan 1, Aguinaldo Highway, Silang Cavite. Customers now have the option to drop by or contact the dealership through, the Hyundai Philippines Facebook page, and the Hyundai CARES (HCARES) Contact Center e-mail [email protected]