Cebu-based firm helps augment pork supply in ASF-hit Leyte

Published May 7, 2021, 6:04 PM

by Calvin Cordova 

CEBU CITY—To help augment the supply of pork in the African Swine Fever (AFS)-hit Eastern Visayas, a leading pork producer company has expanded its operations in Leyte.

SPECIAL GUEST — Ormoc City Mayor Richard Gomez (4th from right) graces the opening of a meat shop in the city. The meat shop is owned by a Cebu-based company which aims to help address the shortage of pork in Eastern Visayas due African Swine Fever.(Contributed photo)

The Cebu-based Virginia Farms Inc. opened its first branch of The Pork Shop in Ormoc City last April 28. The opening in Ormoc came about a month after the opening of the The Pork Shop in Naval province.

The branch in Ormoc is the first of many branches that will open in major economic areas in the province through the company’s franchisee lawyer Manuel Montejo Jr.

It can be recalled that several municipalities in Leyte were hit by ASF that led to the culling of at least 4,000 hogs. Shortage of pork and higher price of the meat were then experienced in the province.

Montejo said the opening of the branch in Ormoc will help augment the supply of pork and steady its prices.

“We can assure the market of the quality of the pork products that we will be selling in the branch. This is consistent with Virginia Farms, Inc.’s promise of high quality local pork products,” said Montejo.

Virginia Farms president Rolando E. Tambago revealed that the company is set to open several branches in the province of Leyte and Samar this year.

The Pork Shop is Virginia Farms retail arm that sells fresh chilled pork products. The company now has a total of 47 branches in Cebu and three in Iloilo City.

 “The goal is to make sure every Filipino will have access to guaranteed fresh, local and safe to eat pork products that is why we continue to expand and open branches even in the middle of this pandemic,” said Tambago.