Blackpink's Rosé looks stunning as Tiffany & Co.'s newest ambassador

Published April 22, 2021, 8:49 PM

by John Legaspi

Rosé in Tiffany & Co.’s Hardware line campaign

A new gem is added to the list of ambassadors of luxury label Tiffany & Co., and that is Rosé. The member of K-pop girl group Blackpink made it official through an Instagram post on April 21, 2021.

“I am so excited to finally announce to you that I have officially joined the Tiffany and Co. family with their stunning Hardware line,” the Korean-Australian singer posted.

In Tiffany and Co.’s latest digital campaign, Rosé is modelling pieces from the brand’s Hardware line. Embodying the spirit of New York, the collection was “inspired by the ‘Ball and Chain’ bracelet from 1971.” It presents wrap bracelets, ball earrings, and chain link necklaces made of 18k gold and sterling silver.

This is not the first time Rosé was seen wearing the piece. According to WWD, the singer previously donned jewelry from the collection during the promotion of her singles “On the Ground” and “Gone” months ago. Going even further than that, she revealed to Vogue that she’s been wearing Tiffany jewelry since she was in high school.

“Growing up, Tiffany & Co. was always such an iconic jewelry brand and I’m proud to be working with them. This is a dream come true,” she said.

The Hardware campaign will be featured at Tiffany’s flagship store in Manhattan starting in May.

 
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