The importance of—and awareness about—skincare has never been this high, and it is continuously increasing in unprecedented levels despite a constantly changing environment. Just recently, Taiwan Excellence, adjudged as the “Oscars” for Taiwanese products, hosted a webinar entitled “Your Skincare, Taiwan Excellence Knows the Best!,” wherein they invited several excellent Taiwanese brands such as Shiny Brands, Natural Beauty and MacroHI, to promote their newest innovations in skincare.
According to Leonor Lin, President and CEO of Taiwan External Trade
Development Council (TAITRA), the revenue in the skin-care segment amounts to US$64,208.8 million in 2021. Asia remains to be the highest-value region for skin care with 53% of global sales, and the most dynamic growth is observed in emerging markets such as Indonesia, Thailand, Vietnam, Malaysia and the Philippines.
During the webinar, the three invited premium cosmetic enterprises provided a full-scale skincare solution when it comes to facial and scalp care. “Shiny Brands Group Co.”, a corporation that started from manufacturing facial masks, now owns Six (6) major cosmetic brands. Their International Sales Specialist, Alina Hu, introduced the company’s full line of Dr. May Series products on anti-acne, moisturizing, whitening,
and anti-aging for all skin types. The various combinations, ranging from cleansing, daily care to primer, all promise to provide 100% satisfaction for all consumers with their skincare needs!
For Wendy Sun, the Ambassador of “Natural Beauty” introduced their winning product “r-PGA Deep Hydration Moisturizing Cushion Mask,” which was specifically designed and introduced to cater to the Asian skin type. It contains natural botanical fiber and diatom mud, which greatly enhances the carrying capacity of the essence that enables the mask to perfectly cover the entire facial areas via its physisorption and ion-
exchanging function. Wendy also mentioned that “With 50 years of cross-border operations, Natural Beauty is highly appreciated by female customers in Taiwan, mainland China, Hong Kong, Macao, and many countries in Southeast Asia.”
Finally, Mimi Chien, the deputy General Manager of MacroHI, said its 5α Juniper Scalp Purifying Liquid Shampoo, with the brand name AROMASE, is their recent award-winning shampoo with gentle formulated herbal extracts developed by dermatologists to solve all scalp problems. It leaves a cool refreshing sensation on the scalp when applied, which is perfect for tropical areas. Not only was it awarded by Taiwan Excellence, it was also the first scalp care product that achieved the “Cradle to Cradle (C2C) Bronze Certification” in Asia. The sales cover more than 20 countries with channels including department stores, cosmetic shops, pharmacies, and even online
Should you wish to find out more about the secrets to ultimate beauty, make sure to tune in to the Beauty & Skincare products on Taiwan Excellence Website. For the playback video of the today’s webinar, please visit: https://youtu.be/MXRmeMoCf7U
In the face of the coronavirus outbreak, TAITRA aims to help global businesses mitigate the economic impact, safeguard your health, and create quality stay-at-home time for you. If you would like to learn more about TAITRA and Taiwan’s COVID-19 response, you can visit https://www.anti-covid-19.tw/.