Family vacations and nature trips are some of the top preferences of most Filipinos for their first travel after the pandemic, a survey commissioned by rental platform Airbnb showed.
Based on Airbnb’s Travel Trend Survey 2021, travel with immediate and extended family emerged as the top reason for domestic travel among Filipinos, with 88 percent of the respondents said they felt more connected with their families during the pandemic.
Airbnb General Manager for Southeast Asia, India, Hongkong, and Taiwan Amanpreet Bajaj said that the ongoing coronavirus pandemic and subsequent lockdowns may have further strengthened the close ties of Filipino families, thus making them look forward to travelling with their loved ones after months apart.
“We believe that travel is resilient and will bounce back with time, and we anticipate that unique and family-friendly travel will serve as the impetus for domestic tourism recovery,” Bajaj said.
According to Bajaj, travelers are also yearning for “slower, more mindful travel amidst nature” as over half of the respondents preferred to travel to “less-crowded, off-the-beaten-path destinations, away from mass tourist hotspots.” In choosing travel accommodations, Filipinos are now more mindful on health and safety protocols in lodgings, with affordability ranking second.
Road trips are also expected to gain traction as the top choice for Filipinos’ first trip post-pandemic, as respondents indicated that they wanted to travel “close to nature and to places outside their communities well within driving distance.” Beachside destinations also topped the bucket list of Filipinos in 2021, with Boracay as their top go-to destination followed by Palawan, Baguio, Siargao, and Tagaytay.
Airbnb partnered with global analytics firm YouGov for the survey, which gathered responses from 1,067 Filipinos from February 4 and 8.
The rental platform also reiterated its support to the Philippine government’s efforts to revive local tourism via driving sustainable long-term growth for bookings and experiences to help its local hosts and guests community.
“Airbnb intends to work closely with key policy-makers and industry stakeholders on a sustainable way forward for Airbnb listings to be accredited, in line with the government’s regulations for leisure travel,” Bajaj emphasized.
In a 2020 research of Oxford Economics, it was learned that Airbnb was a “valuable pillar” of the tourism industry in 2019, contributing $1 billion in economic impact and supporting over 160,000 jobs in the Philippines alone.