Globe reinventing to give clients ‘best experience’

Published February 24, 2021, 3:16 PM

by Emmie V. Abadilla

Globe Telecom Inc. has been re-inventing itself to give customers the best overall experience.

It’s all in the spirit of becoming a #1stWorldNetwork.

“Aside from faster speeds, our goal has always been to give consumers easy access to all the digital use cases they desire,” President and Chief Executive Officer Ernest L. Cu underscored.

President and Chief Executive Officer Ernest L. Cu

“In the Philippines, this translates mostly to social media, messaging, streaming videos and music,” he explained.

“And this has been happening as a result of our consistent network performance which offers a better connectivity experience for our customers,” the CEO pointed out.

Already, the telco’s aggressive cell tower builds improved internet speeds and higher Consistency Scores, as independent analytics firms confirmed.

Ookla®’s quarterly data showed that Globe’s overall Consistency Score™ in Q4 2020 improved to 60.82% from Q3’s 56.83%.

The company registered increases as high as 10 PPTs, with Consistency Scores of up to 65% in Q4 2020.

“We will also continue to be an enabler for growth sectors such as digital finance, where our services such as GCash have revolutionized the way Filipinos handle their money,” Cu added.

“We are fulfilling that particular objective as data speeds rise further.”

At present, 1 in 3 Filipinos use the GCash mobile wallet, which registered over P 1 trillion transactions last year.

The telco even took on the challenge of improving connectivity at home.

“The Philippines has been behind in rolling out fiber since the industry previously prioritized mobile network builds,” he noted

“While mobile data was the easiest and fastest way to reach and connect people in tural areas, the demand today has shifted to the home so there has to be a renewed focus on fixed line builds,” Cu elaborated.

While Fiber to the Home (FTTH) is more challenging to build than mobile due to the country’s geography and topography, subscribers can expect continuous improvements as more fiber reaches more homes nationwide.
Globe is allotting 80% of its unprecedented P70 billion capital expenditure program this year on data network builds as it aims to deliver first-world internet connectivity for the Filipino. The company seeks to achieve 1 million FTTH lines in 2021.

“Demand is increasing exponentially alongside our builds, but we are expanding as quickly and as much as we can to ensure the satisfaction of Filipinos,” he concluded.