Isuzu marks 21 straight years as number 1 truck brand

Published February 19, 2021, 8:48 AM

by Inigo Roces

2020 may have brought its fair share of challenges, but Isuzu Philippines Corporation managed to persevere and find the silver lining.

IPC, the exclusive assembler, importer, and distributor of brand-new Isuzu commercial vehicles (CVs) and light commercial vehicles (LCVs) in the country, has once again come out on top in the joint sales report of the Truck Manufacturers Association Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI) covering the period from January to December 2020.

The report showed that IPC sold 2,322 units of its N-Series light duty trucks, cornering the top spot in Category III with a 53 percent market share. It also led Category IV by selling 1,064 units of its F-Series medium-duty trucks, for a 38 percent share. It was no different in Category V, where the C&E-Series heavy-duty trucks lorded over the competition by selling 320 units for a 35 percent share. Combined, IPC’s overall commercial vehicle (CV) sales in Categories III, IV and V accounted for 3,707 units, or 45.2 percent of the market share.

Its 2020 sales performance, where it swept all truck sales categories, makes IPC the Philippines’ Number 1 truck brand for 21 consecutive years and Number 1 in Light-Duty truck sales for 22 consecutive years.

IPC also showed fast sales recovery in the second half of 2020, attributed to the consistent demand for trucks, brought about by the increase in logistics delivery services and essential goods delivery, especially in areas with travel restrictions.

A key contributor was the Isuzu Traviz under the Category II Cab and Chassis segment, selling a total of 2,503 units, capturing 20 percent share in its first year in the market.

IPC’s leadership in the truck market is commanded by its strong brand reputation of providing durable and reliable products. On top of this, IPC strives to provide the best customer solution, fitted to their needs — analyzing their business processes and requirements prior to recommending the best truck.

“By being the ‘responsible partner’, IPC does not just supply world-class vehicles and treat our customers as mere clients, we treat them as partners. Their growth is essential to IPC’s growth, hence,we provide total support to our customers nationwide with great products and aftersales support,” said IPC President, Hajime Koso.

On the other hand, Isuzu’s best-selling pick-up, the D-Max, sold 3,346 units in 2020, a 12 percent increase from 2019 sales. Its mu-X SUV, has also produced healthy sales numbers, totaling to 1,681 units.

For 2021, the brand is optimistic with its current lineup of vehicles and upcoming models to be unveiled soon. To know more about Isuzu’s market-leading roster of light, medium, and heavy-duty trucks, log on to