After less than two years since its launch, Louis Vuitton Moët Hennessy (LVMH) and musician Rihanna agreed to pause Fenty fashion’s production.
Announced Feb. 10, 2021, LVMH group and the singer came to a mutual agreement of suspending the brand indefinitely. On a report made by WWD, the French multinational corporation released an exclusive statement to the publication stating, “Rihanna and LVMH have jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.”
Fenty’s most recent post on Instagram was dated Jan. 2, 2021, and the brand is said to go dark by the end of February or early March.
As for Rihanna’s Fenty Beauty and Fenty Skin, both cosmetic lines will still be supported by LVMH and the group is also planning to back the singer’s lingerie line, Savage X Fenty.
As the fashion maison halts production, we take a look back at some iconic moments from the brand.
Creator of Fenty herself during the launch of the brand back in 2019 wearing a cinched white suit dress.
Here’s Bollywood celebrity Sonam Kapoor who was the first A-list celebrity to step out wearing Fenty. She opted for an androgynous style, paring the Fenty Marjan Rose suit with high-top sneakers.
Hadid sisters Gigi and Bella were two of the luxury brand’s top clients. Gigi opted for a denim on denim look rocking Fenty’s oversized jacket. Bella went for Fenty’s pinstriped jacket, corset, and trousers.
Rapper Cardi B was also spotted rocking Fenty’s Blockt Mask sunglasses at the premiere night of “Hustlers,” the movie.
Featured image source: Fenty’s Instagram account