Traditional cinemas to reopen today, says Liza Diño

Published February 15, 2021, 4:18 PM

by Stephanie Bernardino


This is the post of Film Development Council of the Philippines chair Liza Diño last Feb. 13, relating they’re in touch with the Department of Trade and Industry (DTI) for the release of the final protocols so they can share them with the public. 

“DTI has advised that the guidelines presented to the IATF and the Memorandum Circular on the recategorization of cinemas from Category 4 to Category 3, which now allows cinemas to operate in GCQ areas, will be released as early as February 15,” she announced.

Of course, Liza could only be excited about it, noting they have been lobbying for it since last year.

In fact, to support the cinema-watching experiences, the FDCP even launched a program last year entitled #NOODTAYONGSINE, a social campaign to enjoin moviegoers to watch movies in cinemas safely and strengthen the responsibilities of cinemas in keeping the moviegoers safe during this pandemic.

“Last year, despite the opening of cinemas in MGCQ areas, the cinemas were 90% empty. Sa muling pagbubukas ng mga sinehan; we don’t just think about the cinemas’ protocols to keep the venues safe — we also think about ways to build consumer confidence and educate the moviegoers on how they can watch movies SAFELY,” she said.

“Furthermore, we urge our line agencies to take this opportunity to enjoin our cinema owners to prioritize screening of Filipino Films to help our local industry recover. We lost Billions last year just in box office revenues alone. And our industry is barely recovering—Napakalaking tulong kung bibigyan ng leverage ang Filipino Films over Foreign films sa muling pagbubukas ng mga sinehan.”

Though a day after her social media post, Parañaque City Mayor Edwin Olivarez said that the Metro Manila Council (MMC) was drafting a resolution to the Inter-Agency Task Force for the Management of Emerging Infectious Disease (IATF) opposing the resumptions of operations of cinemas in areas under the general community quarantine (GCQ).

Today, Feb. 15, the deferment of the reopening of cinemas has been allowed by the economic team of the IATF of Emerging Infectious Diseases (EID), the Parañaque City Mayor said.