Cha Eun-woo is the new face for this local fashion brand

Published February 11, 2021, 9:23 PM

by John Legaspi

Korean superstar models for fashion retailer Penshoppe

Cha Eun-woo for Penshoppe’s Reset collection

If you’ve been binge-watching “True Beauty” on Netflix, then you definitely know Cha Eun-woo. Many fans are swooning over him, not just for his charismatic looks, but also his style on the show.

This season, the Korean superstar flexes yet again his flair for fashion as he becomes the newest endorser of local brand Penshoppe. 

Donning dapper ensembles including letterman jackets, printed accessories, and chic layering for his latest show, Cha Eun-woo is just the perfect fit to be the face of the brand’s latest collection, Reset.

In the ad released through the brand’s social media accounts, Cha Eun-woo is seen wearing the line’s raglan oversized hoodie paired with checkered trousers.

It is not new for Cha Eun-woo to be involved in fashion as he used to be a professional model. Apart from the Netflix show, he is also known for his portrayal of Do Kyung-seok in “My ID is Gangnam Beauty,” and as a member of K-pop group Astro. 

He is the latest addition to the brand’s growing international family which includes Lalisa Manoban of Blackpink, supermodel Bella Hadid, and British singer Zayn Malik.