"Let trash do the talk."
This straight-out slogan introduced "Cosmic Unity" -- Nike's first sustainable performance shoe under its Move to Zero initiative toward zero waste and zero carbon.
The Swoosh brand on Instagram unveiled Wednesday, Feb. 3, 2021, the Cosmic Unity through creative graphics and poster, playing along with the tagline while the shoe is being highlighted.
The phrase "Yo! These kicks are straight basura!" are formed as the motion graphic rolls, since Cosmic Unity is made of at least 25 percent recycled content by weight.
With Nike's technology, Cosmic Unity provides dynamic forefoot support, midsole responsiveness, and a full-length Zoom Air Strobel unit for the underfoot's energy return and responsiveness as well.
“We asked ourselves a question that is guiding our process into the future: Can a product that makes the world better also make an athlete better?” said Ross Klein, Nike's Senior Creative Director for Performance Footwear, as reported by Nike News.
"We wanted to create a synergy between making the world better by what we do, but also leave an impact for athletes so that they can perform at a higher level.”
Aside from the shoe, the new line will also include jackets, pants, shorts, and shirts made of at least 95 percent recycled and/or organic material.
Filipino basketball stars Paul Lee and Thirdy Ravena were also hyped with the announcement, sharing respective posts on their Instagram Stories.
The "Green Glow" colorway, retailed for US $150 (approximately P7,212), is set to be released globally on Feb. 26 while the "Amalgam" and "Space Hippie" colorways will be launched on March 7 and 12 respectively.