GMA’s digital box sales hit 1-M units

Published January 27, 2021, 5:30 AM

by James A. Loyola

GMA Network reported that sales of its digital TV receiver GMA Affordabox has reached one million units in just seven months after its launch.

In a statement, GMA said sales were boosted by the low price of the units in line with its aim of enabling millions of households to access high-quality yet affordable TV viewing experience.

“We, at GMA Network, express our gratitude to our Kapuso viewers for their continued trust and for wholeheartedly welcoming GMA Affordabox into their homes,” said GMA Network Chairman and CEO Felipe L. Gozon.

He added that, “Rest assured that we always aim to provide superior quality content across all platforms and improve our digital TV products that are accessible to many Filipinos.”

Boosting the country’s digital TV shift, each unit comes with superior digital TV reception and bonus features that suit every user’s lifestyle.

Viewers can catch all the network’s channels such as GMA, GMA News TV, Heart of Asia, Hallypop, as well as DepEd TV, and other available free-to-air channels in digital broadcast in their areas. 

As GMA Network expands its digital broadcast coverage, more and more Filipinos are able to use GMA

Affordabox. Recently, Misamis Oriental (including Cagayan de Oro City) and Camiguin were added to its coverage areas.

It is also available in selected towns and cities within Metro Manila, Benguet, La Union, Pangasinan, Bulacan, Pampanga, Nueva Ecija, Tarlac, Batangas, Cavite, Laguna, Quezon, Rizal, Bohol, Cebu, Leyte, Davao de Oro, Davao del Sur, and Davao del Norte.

GMA Senior Vice President for Corporate Strategic Planning and Business Development, Chief Risk Officer, and Head for Program Support Regie C. Bautistasaid “We believe that every Filipino home should be able to enjoy digital viewing, which is why GMA endeavored to bring GMA Affordabox to our market.”

 “Quality digital TV viewing is now made accessible to the majority of Filipino homes. It’s exciting to hit the one million mark only months into its launch and we are very grateful for the support of our Kapuso viewers,” Bautista added.

 This 2021, GMA Network is also set to launch its digital TV mobile receiver, GMA Now, which will allow users to watch TV on the go for free.