Global superstars BTS joins Smart family

Published January 18, 2021, 5:01 PM

by Manila Bulletin Entertainment


Smart Communications, Inc. has signed Grammy-nominated music act BTS to headline its banner “Live Smarter, Live with Purpose” 2021 campaign.

CLICK HERE to watch BTS video:

As Smart’s newest ambassadors, BTS will appear in a world class ad campaign set to release in the first quarter of 2021. The partnership intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.


“Hello, Philippines!”

“I am RM”

“Jin, here”





“Jung Kook”

“And we are BTS!”

“We’re here to support SMART’s goal to inspire our Filipino fans to live their lives with passion and purpose … no matter the challenges that lie ahead. And with that … we’re proud to announce:

“Simple, SMART Ako!”the global superstars said in unison.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.

Considered as the world’s biggest band, BTS has become a powerhouse in the global pop scene with a legion of followers among the youth that cuts across geographies and genres. The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.