Ayala-owned AC Motors aims 10% market share

Published January 15, 2021, 2:53 PM

by Bernie Cahiles-Magkilat

To launch six models this year

Ayala-owned AC Motors aims to corner at least 10 percent share in the domestic automotive market by 2025, confident of the strength of its five brands global car brands.

AC Motors automotive group President Antonio “Toti” Zara III said they would work to achieve a 10 percent market share five years from now. AC, however, did not reveal its current market share.

AC Motors automotive group President Antonio “Toti” Zara III

Despite the setback of the COVID-19 pandemic, Zara noted that history has shown the resilience of the local automotive market. “Through all manner of crises – we are confident that this time will be no different,” he said.

“What gives us this confidence are the fundamental innovations we are applying in order to cope with the events of 2020. These included the necessary adjustments in the way we interact with our customers, re-allocation of strategic investments, diversification of our business models, and a thorough digitalization of our practices. By the time the pandemic passes and the industry recovers, we will be more than ready to shift into higher gear,” he said.

As a show of confidence and commitment to the industry, Zara announced the launching of at least six models this year.  

In addition, AC Motors is planning to open six company-owned showrooms across our five auto brands in addition to franchised appointments.

He shared that during the strictest of the series of community quarantines enforced by the government last year in order to stem the spread of Covid-19, AC Motors’ companies applied fundamental changes and innovations in order to adapt to the new normal of business and service operations. Such changes and innovations included the thorough digitalization of its practices, and the launch of its “one-stop-shop” AC Motors website www.acmotors.com.ph.

AC Motors began as Ayala Automotive Holdings Corporation, through which Ayala helped bring in the Honda brand and launched the Philippines’ first Honda dealership in 1991. It did the same in 1996 with the Isuzu brand. Afterwards, in a span of less than 6 years, from 2013 to 2019, AC Motors acquired exclusive distributorships for three more world-renowned brands, starting with the German Volkswagen brand in 2013, the Korean Kia brand in January 2019, and finally, the British Maxus brand of LCVs in June 2019.

“This breadth of brands within the AC Motors, combined with the diversity of the Ayala group, puts us in an ideal position to evolve from simple distributor and dealership business into an enterprise that serves the diverse future mobility needs of the Philippine market.  This ultimately is our mission under the stewardship of AC Industrials, which is Ayala’s industrial technologies group,” he said.

AC Motors has also embarked on various programs to collectively give back to society. These included activities geared towards road safety, disaster relief, health and education.