Homegrown e-commerce site declares ‘war on fake products’


Homegrown e-commerce website VeMoBro welcomed 2021 with a vow to fight fake products and scams on its online platform to protect their sellers and consumers by carrying only genuine and legitimate products.

“Our goal as a 100 percent Filipino e-commerce platform is to protect online Pinoy sellers who are making an honest living on the Internet. With e-commerce and online transactions booming amid the pandemic, we’ve seen a lot of fake products and scams that are damaging the trust between online merchants and consumers,” said VeMoBro Co-Founder and COO Rain Ibajo.

VeMoBro Co-Founder and COO Rain Ibajo

“We have to protect what’s authentic, especially if it’s Filipino-made. Our local enterprises that are making high-quality products and employing fellow Filipinos need our support more than ever,” said Ibajo.

To advance its goal, VeMoBro has employed fail-safe measures to protect consumers and sellers on its platform.

“Sellers go through a multi-step process so we can make sure they are formally registered with the right government agencies and have the necessary permits. We are also meticulous with products being posted on our website because we understand how important it is to protect intellectual property,” said bajo.

VeMoBro, the first wholly Filipino-owned marketplace in the country, said its campaign is  in support of the initiatives of the Department of Trade and Industry (DTI), the Intellectual Property Office of the Philippines (IPOPHL) in their crackdown on brand counterfeits and online scams, as well as Congress’ efforts to strengthen consumer protection in e-commerce.

On November 24, 2020, the House of Representatives approved the proposed House Bill No. 7805 or the Internet Transactions Act which establishes an Electronic Commerce Bureau designed to oversee the regulation of e-commerce transactions in the country.

Under the proposed law, the e-commerce bureau will create a code of conduct for entities with e-commerce operations that will articulate the responsibilities of online merchants. The bureau will also establish an online dispute platform for consumers and online sellers, among other measures.

“We are one with the government in protecting the right of consumers to purchase legitimate products as well as the right of merchants to compete fairly with other merchants on price and quality. As a  homegrown company, we only have the best interests of Filipinos in mind,” said Ibajo.

To further support local businesses, VeMoBro isalso providing additional perks such as 0% platform commission on new sellers’ first 100 transactions on the website for those who sign up until January 15,2021, as well as free advertising opportunities.

“We want to invest in more Filipino businesses because we need to work together to recover from the pandemic. With VeMoBro, we’ve made sure that we have an easy onboarding and customer service system for sellers, as well as fast and reliable delivery services,” Ibajo said.

VeMoBro, which launched online in December 2020, aims to be the preferred marketplace for buyers and merchants in the Philippines featuring a wide variety of discounts and deals on food, essential items, gadgets and accessories, automotive products, and more. Customers can now purchase via cash-on-delivery, online banking, e-wallet payment through GCash, GrabPay, and Coins.ph, and Dragonpay.