FELCO makes presence felt despite subdued holiday season spectacle

Published January 12, 2021, 11:17 AM

by Manila Bulletin

Covid could not stop Christmas from coming. Known for having the longest holiday season in the whole world, carols and ‘parols’ in the Philippines were a bit subdued in spectacle, but not in spirit.
Sharing with the community continues, and it is in the heart of every Filipino. Firefly Electric and Lighting Corporation (FELCO), the company behind Firefly LED Lights and the new Firefly Yellow Shield brand, decided not to pursue its annual tradition of lighting up trees in parks and malls around Metro Manila due to the pandemic. However, FELCO still sought ways of spreading the spirit of Christmas.

Seven hospitals and charities were the chosen beneficiaries of Firefly Electric and Lighting Corporation care packs last December. The gift-giving started with the Philippine National Red Cross, St. Luke’s Hospital-BGC, and GMA Network’s Kapuso Foundation on December 17,  Philippine General Hospital on December 18, Medical City,  and Asian Hospital on December 19, and Lung Center of the Philippines on December 20.
FELCO rechanneled its efforts and opted to redirect its holiday activations budget and instead delivered support directly to the frontliners and foundations working during this pandemic. Firefly’s timely P2 million donation included Firefly Yellow Shield face masks, face shields, UVC lamps, air purifiers.
“We are with every Filipino during the pandemic. We wanted to give back to our frontliners, and to the institutions and foundations that work tirelessly with them. This is our way of saying ‘Thank you, and we are very proud of you!’

It has been a long, very uncertain year, and we at FELCO wanted to end the year with a spark of hope and some direction. In fact, we want to start the new year with these positive thoughts to light our way.
As we enter 2021, we will continue to earnestly work hard with our team, and with our community. Together, we will overcome,” says Erik Riola, Firefly Electric and Lighting Corporation Marketing Director.
FELCO the leading partner of Firefly Electric Lighting Corporation lighting, healthcare and protection, home, and power solutions in the country. To know more about FELCO and Firefly products, flicker and click: fireflyelectric.com