Century Properties optimistic in 2021, seeks to diversify further

Published January 1, 2021, 5:00 AM

by James A. Loyola

Century Properties Group Inc. is facing the new year with optimism and aims to overcome challenges through diversification and a focus on sustainability for its real estate projects.

“As we prepare for 2021, Century Properties is ready to take on the year with optimism, guided by the three core principles of Innovation, Resilience and Growth, and Sustainability,” the firm said.

It added that, “The company will continue to re-align its strategies to meet the changing consumer needs and be of better service to its customers.”

Recognizing that there will be economic challenges, CPG said it will “remain strong by diversifying its portfolio for further expansion, while reducing its carbon footprint and creating buildings with the future of the planet in mind.”

To respond to the changing times, Century Properties said it will remain agile – looking for ways on how to do things better in the service of its clients and stakeholders.

During the COVID crisis this year, Century Properties said it rose above the hurdles by quickly addressing the roadblocks set by the times. 

From ensuring the safety of its employees and workers, to further boosting its digital efforts to keep homeowners informed, the company continued to be of service – delivering on its commitment of building life-enhancing properties and helping clients own a home.

When the country was put under strict quarantine measures, the company made sure that its fronliners are ready to serve while also keeping them safe.

Recognizing the need to meet clients on another platform, the company amped up its digital efforts, letting clients know they can still find the home of their dreams in these times.

Despite the challenges, Century Properties soldiered on and pushed through with its business expansion plans. Aside from growing its commercial leasing business and affordable housing portfolio, it also maintained the healthy sales of its in-city vertical developments.

The company posted P1.6 billion in reservation sales for the first half of 2020 which is equivalent to 1,925 homes or 651 units under its in-city vertical developments business and 1,274 house and lot units under PHirst Park Homes.

In addition to these accomplishments, CPG also completed projects, turning over 1, 200 units this year. Another 1, 600 units will be turned over from February to April in 2021 as well.

Construction is currently on-going at Commonwealth by Century in Quezon City, Batulao Artscapes in Nasugbu, Batangas, and Azure North in San Fernando, Pampanga.