Globe launches new campaign with BLACKPINK

Published December 28, 2020, 3:52 PM

by Jonathan Hicap


Leading telecommunications company Globe has launched a new campaign featuring iconic K-pop girl group BLACKPINK with the mission of bringing world-class connective and entertainment to customers’ homes.

Globe launched a new TV commercial showcasing BLACKPINK with the tagline “Reinvent Your World” that can be viewed on the company’s social media and online platforms.

The telco’s partnership with BLACKPINK, one of the most tweeted about K-pop groups and most streamed artists in the Philippines, will allow Globe to reach out to more customers and to the girl group’s millions of fans in the country.

Globe and BLACKPINK’s partnership creates a message of reinvention: transforming oneself through self-expression supported by digital technology.

Through this reinvention, Globe provides world-class partnerships with customers through a dependable network that gets better everyday, and the most advanced technologies like cloud computing, artificial intelligence and 5G that will bring products and services to life, the company said.

“We believe that Filipinos have the power to reinvent themselves in this new digital world. With Globe as their life partner, we will open up a world of greater possibilities, we’ve never done before,” said Issa Guevarra-Cabreira, Globe’s deputy chief commercial officer.

She added, “BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams. We want to inspire our customers to be in control so they can do more and be more, especially with all the new technologies we have today.”