Hyundai positions for PH recovery

Published December 17, 2020, 6:30 AM

by Bernie Cahiles-Magkilat

Hyundai Asia Resources Inc. (HARI) has vowed to continue connecting with the Filipinos consumers with its full line up of vehicles at value offerings by getting closer to customers via digital platforms as it positioned for the recovery of the domestic economy in 2021.

“In 2021, we look forward to giving customers, a fabulous 360 degree experience of connected mobility,” said HARI President and CEO Ma. Fe Perez-Agudo at the at the country’s first virtual auto show, the Manila International Auto Show 2020.

HARI President and CEO Ma. Fe Perez-Agudo

Agudo said that HARI has embraced the digital revolution “to stay  close to our customers despite the distance” during this pandemic.

To help customers’ needs for personal mobility and business needs, HARI initiated a great reset as consumer behavior also changed.

With the theme CONNEXT, HARI is showcasing its proud portfolio of vehicles that has won the hearts and minds of many Filipinos.

At MIAS WIRED 2020, HARI is featuring its best-sellers starting with the Filipino family’s van of choice – the Hyundai STAREX; the venerable Hyundai ACCENT, ranked among the top passenger cars in the country; the globally-acclaimed subcompact Hyundai KONA; the Hyundai REINA, which has been a hit among first-time car buyers; and the new star of the company’s line-up, the Hyundai VENUE, the smallest in the Hyundai’s crossover family but big practicality and personality.

The Hyundai mobility experience is also complemented with its award-winning After Sales service that provides the needed peace of mind for long journeys ahead. The ground-breaking Hyundai Five-Year Unlimited Warranty Program remains the much-copied but never beaten industry standard, while Jet Service, now Fast Track, has evolved into an even speedier version of Hyundai’s pioneering one-stop shop for Preventive Maintenance service.

As HARI celebrates its 20th year, it has also established 42 passenger car dealerships nationwide. It has also remained among the top 5 brands in the automotive industry for close to two decades.

Agudo attributed this performance to its “power to connect with consumers, dealerships, business partners, employees, and stakeholders with our legacy products that have become a household word for thousands of Filipinos. Connection is our strength, so we coined CONNEXT as our next move in 2021.

It bridges HARI’s remarkable past with an even brighter future. It is NEXT ACTION to build a new HARI and a better Hyundai in 2021.”

As the country shifts gears toward rebuilding the economy, HARI, which also distributes Hyundai trucks and buses, braves the new world order of business with its hard working lineup of commercial vehicles.

Its first order of the day during the recovery period was to acknowledge the drive and passion of the true heroes of the Better Normal: the enterprising Filipino.

Hyundai Trucks and Buses Philippines fittingly closes the year and ushers in 2021, the hard working year of the Metal Ox, with an exclusive presentation at MIAS Wired 2020.

With the theme “Bida Better Normal,” HARI showcased its fleet of outstanding commercial vehicles, led by the HD36L Maxculado, COUNTY premium mini bus, H-100 Modern Jeepney Class 1, HD50S Modern Jeepney Class 2, and HD50S Modern Jeepney Class 3.

Agudo said these vehicles will continue to figure in nationwide efforts to modernize public transport and to reinvigorate commerce.