Vegan eggs are a thing. Or, at least, they’re about to be, thanks to New-York based influencer Erica Choi.
Superegg, her collection of clean skincare, is based on the wondrous nutrients found in eggs—except in her formulas, the ingredients are all plant-based.
“Our idea was to take this inspiration to a higher level,” she told the publication Vogue. “I wanted to create a skincare line that felt elevated and efficacious, yet gentle, and addressed the skin’s overall health.”
The brand was born through Choi’s fascination with eggs in ancient Asian beauty rituals. Her mother and grandmother, she said, applied different parts of the egg on their faces.
In her interview, Choi also told the story of a beautiful Chinese concubine, who was said to use a facial cream made from egg whites and powdered vermillion. There was also a guidebook from the Korean Joseon Dynasty called gyuhap chongseo that had a recipe of mixing eggs with liquor to achieve “glossy, jade-like skin.”
But with animal-related concerns on the rise, she sought to find safe plant-based alternatives, thus converting eggs into an effective skincare.
Superegg has two products: a cleanser and a moisturizer. The Gentle Elements cleanser, formulated with vitamin C and hyaluronic acid, is designed to maintain the skin’s optimal pH level. Sound Renewal, on the other hand, is a lightweight gel moisturizer formulated with squalene, polyhydroxy acids, and yolk complex, for soft and supple skin.
“Quite a labor of love through these difficult times,” Choi wrote in an Instagram post. “I hope these products provide comfort and joy in your daily skincare and wellness rituals.”