CHERRY took the initiative in helping the victims of Typhoon Ulysses in different parts of the country. CHERRY, through its corporate foundation MSN Foundation Inc., organized a donation drive last November 17-21, 2020.
CHERRY tapped the Department of Social Welfare and Development (DSWD), Philippine National Police (PNP), Trinity University of Asia, NGOs, and LGUs for the distribution of more than 5,000 relief packs containing sardines, bottled water, rice, face masks, collapsible water bottles, and assorted clothes to various cities and provinces including Isabela, Cagayan, Tuguegarao, Nueva Ecija, Rizal, and Marikina. The company also distributed goods to its employees and their relatives from the affected areas.
CHERRY unceasingly provides support and actively comes up with initiatives that can help the country in times of need especially during natural calamities.