Swatch presents the gift of time to loved ones with launch of new holiday collection

Published December 8, 2020, 8:52 PM

by Rey Ilagan

As Christmas Day draws nearer, we are all pressed to make sure that our gift lists are in order. Many of us would be choked up about setting little dinners and crafting the perfect menu. We tend to think and rethink all of these over time, and before we know it, we’ve run out of time. And this is exactly what Swiss watch brand Swatch wants us to have plenty of during this holiday season—time to celebrate with our loved ones.  

Matteo Guidicelli and Sarah Geronimo in front of the Santa Crash Landing interactive Christmas installation at the Swatch building along Arnaiz Avenue in Makati City.

“It’s really the best time of the year, and Swatch is really launching the most spectacular, exciting holiday collection. As you know, I believe that the best gift this year is your gift of time, especially to your loved ones,” said host Tessa Prieto-Valdes during the Swatch virtual presentation last December 4. “If they’re bejewelled, brightly colored, and with a lot of style, all the better. That’s why I love to wear Swatch because it’s really for any personality and, of course, it’s made in Switzerland!”

Together with ambassadors Matteo Guidicelli, Sarah Geronimo, Nico Bolzico, Dr. Hayden Kho, Jr., Scarlet Snow Belo, and John Lloyd Cruz, Tessa invited everyone to explore the world of Swatch this holiday season, beginning with its festive in-store decorations for Greenbelt 5 (from where they broadcasted the event) or any of its branches located at SM Megamall, Shangri-La Plaza, SM City Cebu, and more.  

But if you’re keeping your distance, Swatch also makes it possible for all your e-tailing via its official store on Lazada. Just head over to the e-commerce platform, search for the Swatch Lazmall Flagship store, and be introduced to the hundreds of models available at your fingertips. 

Swatch Holiday Collection with the Luminescent Sand and Luminescent Rose watches

For holiday 2020, Swatch launches several distinct collections, truly For holiday 2020, Swatch launches several distinct collections, truly capturing the essence of the Christmas spirit this year. The brand’s special watch this year, the HoHoOuch, features Santa Claus crash landing into the snow in a playful take.

If you’re like Tessa, shimmer is the way to go, and Swatch’s Big Bold Sparkle collection—Grey Sparkle, Rose Sparkle, Luminescent Rose, and Luminescent Sand—revels in the most glittery of styles. But if you’re more into Matteo’s dare to conquer attitude, the new Big Bold Chrono in Checkpoint Golden is a concretization of empowerment, with a gold-colored dial in a 047mm large and sturdy display head.

“Even with this pandemic, we have so many silver linings. It really is like what I keep saying, you only live once so make the most of your time. It’s really important that you do spend the holidays, especially with your loved ones. And of course, you get the gift of time, and you get the gift of Swatch,” Tessa declared.