DOT launches a video that promotes responsible travels and support for workers of the tourism industry
These days, everyone dreams of being able to travel once again. This dream is almost within reach, especially now that the development of a Covid-19 vaccine is almost complete. In the Philippines, quarantine restrictions are easing up, and some destinations have reopened after months of closure. The chance to travel is upon us.
The Department of Tourism (DOT) has released a new video following the “Noypi” tribute to medical frontliners, which sends us to a familiar, yet slightly different territory: tourism in the new normal. “Have a Safe Trip, Pinas,” is a campaign that reminds us not only of the pleasures of travel, but also of the importance of tourism, an industry that creates thousands of jobs essential for the success of our economy.
Also a nudge for tourists to follow safety precautions when traveling, the short video features the usual out-of-town trips but in the context of the new normal. A group of friends is shown enjoying outdoor activities, lounging by scenic spots, al fresco dining in the moonlight, all interjected with images of this year’s personal protective equipment, health workers, social distancing.
Armie Millares’ own rendition of Basil Valdez’s popular song “You” was used in the narrative that revolves around a young man and woman who meets during an outing, and ultimately falls in love with one another.
‘Wearing masks, keeping distance, and following safety protocols are all part of traveling in the new normal, but they can’t stop us from enjoying the sunset or sharing a special moment. They also can’t stop the heartfelt smiles coming from the faces of those whose livelihoods rely on tourism’
“I’m so happy that my good friend Armie sings it [‘You’] for DOT’s latest video, which also features bass by Rommel dela Cruz. Filmed in Boracay after its reopening, ‘Have a Safe Trip, Pinas’ shows us just how traveling safely can make us smile again,” says Berna Romulo-Puyat, DOT secretary
Tourism workers were highlighted toward the end of the video, presenting the real, hardworking people whose livelihoods were restored as domestic travel resumed. It encourages tourist to appreciate the ones behind all the work that goes into creating the most memorable vacations.
“Wearing masks, keeping distance, and following safety protocols are all part of traveling in the new normal, but they can’t stop us from enjoying the sunset or sharing a special moment. They also can’t stop the heartfelt smiles coming from the faces of those whose livelihoods rely on tourism,” Berna explains. She also thanked SMILE team, namely director Joel Limchoc, producer Steve Vesagas, musical arranger and producer Mumuykule, and production house Film Pabrika, Inc.