Fruitas diversifies to dairy and soy-based ice cream

Published November 24, 2020, 2:44 PM

by James A. Loyola

Leading food and beverage kiosk operator Fruitas Holdings, Inc. (FHI) has started producing its own premium dairy-based ice cream line and premium soy-based ice cream line.

In a disclosure to the Phlippine Stock Exchange, the firm said the ice cream lines will be carried under its flagship brand, Fruitas, for the dairy-based category and its emerging brand, Soy & Bean, for the soy-based category.

Both ice cream lines will be all-natural without preservatives and artificial flavoring, handcrafted, and locally made in the Philippines.

Fruitas Ice Cream will come in eight exciting flavors: Mango Bananarama, Mango Melon, Strawberry Calamansi, Four Seasons (Dalandan, Banana, Papaya, Mango), Strawberry Melon, Mango Pineapple, Dark Chocolate and Benguet Highlands Coffee. The fruit-based flavors will have real fruit bits. 

On the other hand, Soy and Bean Ice Cream will be lactose-free with Classic Soy, Chocolate Soy, and

Coffee Soy as the introductory flavors.

“Ice cream has long been the go-to dessert of Filipinos. Ice cream gives them comfort and reminds them of their childhood, family, and home,” said Fruitas Holdings President and Chief Executive Officer Lester Yu.

He noted that, “Recognizing this customer need, Fruitas came up with two new premium ice cream lines which will certainly make Filipinos happy, yet keep them healthy at the same time.”

Both ice cream lines will be available in the shelves of Babot’s Farm and Soy & Bean stores in Metro Manila starting this week.

Fruitas is also set to include ice cream line among the products available thru its delivery service, CocoDelivery, and making single servings available inside its community stores.  The ice cream lines will also be launched in certain kiosks.

The Company has already re-opened close to 800 outlets in its kiosk network. As of November, Fruitas has also opened close to 20 community stores, under the Babot’s Farm and Soy & Bean brands, and is poised to reach 30 stores by the end of the year and 100 by the end of 2021.