BSP has new logo

Published November 20, 2020, 12:38 PM

by Lee C. Chipongian

The Bangko Sentral ng Pilipinas (BSP) has revealed a new logo, replacing the 10-year old current logo.

 This will be the third time since the 1993 New Central Bank Act charter created the BSP that its logo has been changed. The current logo was introduced in 2010.

The BSP said the new logo is “a brand refresh” and not a “total rebranding” which means the elements of the current logo are still there such as the Philippine eagle, the three starts and the circular shape. “The major changes in the proposed logo are in the orientation of the eagle, the placement of the stars, and the introduction of the gold color,” said the BSP.

The new logo will be adopted in phases and the BSP will announce this in January next year. It also said the new logo was endorsed by the National Historical Commission of the Philippines prior to the Malacañang approval this month.

In his “GBED Talks” press chat, BSP Governor Benjamin E. Diokno said the “elements of the current logo have been retained—but with greater emphasis on the Philippine eagle as a symbol of strong leadership and foresight.”

“This new logo was developed by our talented in-house artists from the SPC (Security Plant Complex) and head office (in Manila, along Roxas Boulevard). It goes to show that team BSP is not only dedicated as public servants but creative and talented as well. Once again, I thank the in-house team behind this,” said Diokno.

The BSP said it is changing its logo to adopt to the changing times. “In contrast to the stylized eagle profile design of the current logo, the new logo features a full-bodied Philippine eagle rendered in gold, taking inspiration from various wildlife photographs of actual Philippine eagles,” it said.

The Philippine eagle represents both the BSP and the Filipino people which it serves. Diokno said that while the “strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates.”

He also said that the new logo is consistent with the 2020-2023 BSP strategy of bringing the BSP closer to the people.

 
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