CNPF, Shakey’s launch veggie-meat product

Published November 17, 2020, 5:00 AM

by James A. Loyola

Century Pacific Food, Inc. (CNPF) and sister company Shakey’s Pizza Asia Ventures, Inc., both controlled by the Po family, have moved into the meat-free market with the launch of their vegan meat alternative products in the Philippines.

In a disclosure to the Philippine Stock Exchange, CNPF Executive Chairman Christopher Po said, “We believe ‘unMeat’ is a valuable addition to our brand and product portfolio as more and more Filipinos embark on healthier lifestyles.”

He added that, “At the same time, this initiative supports both our ambition to become a healthier food company and to do business in a more sustainable and responsible way.”

CNPF currently sells “unMeat”, to institutional customers only. It serves as a healthy meat alternative made with non-GMO plant-based ingredients, with zero cholesterol and trans-fat, while remaining a good source of protein and fiber. 

At the same time, it maintains the taste of real meat – becoming a viable food option, not only for vegans and vegetarians, but for meat lovers as well.

Currently, it serves as the patty of Shakey’s “Goood Burger” available in all Shakey’s outlets across the Philippines.

 “We are working towards more plant-based options, making meat alternatives accessible to a wider segment of the Filipino population. The key is to create a product that is affordable, healthy, yet tasty – with the flavor profile of real meat. We believe ‘unMeat’ meets all these criteria and we look forward to growing this brand moving forward,” said Po.

Shakey’s President and CEO Vicente L. Gregorio said, “Our so-called ‘Goood Burger’ tastes as good as any meat-based product out there, but is much healthier and friendlier to the environment.”

The firm is the first major restaurant chain in the Philippines to move into the plant-based format in a big way, making meat-alternative affordable and accessible to a broader segment of the population.

For Shakey’s, the result is a 100 percent meat-free patty that still provides that grilled-meat taste.

“We have always wanted to land on a winning formula for a plant-based menu item, with environmental and health consciousness growing within a sub-segment of the population. Since then, we have been working hard – alongside CNPF – to come up with just the right product that meets all our requirements – healthy, tastes good, priced affordably, and positive for the planet,” said Gregorio. 

Apart from being plant-based, the supply chain for “unMeat” also requires lower consumption of various natural resources such as water, land, and energy, and generates less greenhouse gas emissions compared to the production process for meat.