Pinoy online shoppers love music, food, and gadgets

Published November 13, 2020, 9:26 AM

by Jessica Pag-iwayan

Here’s how Filipino shopping behavior changed during the pandemic period

Social media platform Twitter has released its latest study on how Filipino online buying behavior has changed during this period of lockdowns. Here are the five interesting findings of this study. 

  1. Pinoys buy essentials online

Since people #StayAtHome, Filipinos go to the internet as a safer alternative to add to their shopping carts. In the past month, 78 percent of Filipinos on Twitter have recently purchased a product online, while 93 percent have visited an online retail site or store to check out items.

Here are the top 5 items Filipino users bought online in the last month.

2. Pinoys are smart shoppers

When product photos and information wouldn’t suffice, Pinoys do their research to gather more details about the product and if it’s worth buying. The study shows that over 69 percent of Filipino online shoppers always do their research first before making a purchase.

In addition, 55 percent of Filipino online shoppers go to social media to discover what’s new in the market and check out real sentiments and reviews from buyers.

3. Pinoys are into food and music 

Female shoppers are into music (82 percent), food and drink (81 percent), and cooking (80 percent), while top picks for male shoppers are technology (82 percent), gadgets (79 percent), and music (78 percent).

4. Pinoys like free delivery

The report also shows that 67 percent of Pinoys are driven to purchase because of free delivery, 55 percent buy from brands who champion an advocacy, 52 percent check out if a store allows pay with cash, and 50 percent are enticed by discounts. This has proved that shoppers nowadays are more conscious about issues, looking for brands genuinely championing for advocacies. 

5. Pinoys love sales

Though 9/9, 10/10, or 11/11 sales only happen for one day, conversations around it actually begin and last longer.