The Philippine delegation is targeting to attract over 1,300 buyers and generate a modest $31 million worth export deals at the upcoming China International Import Expo (CIIE), significantly lower than the $300 million the Philippines realized during last year’s China International Import Exposition (CIIE).
Trade and Industry Secretary Ramon M. Lopez said the apparently lower sales target this year may mean on the spot deals only and may not include post CIIE sales attributed to said expo.
“Factoring also that this year is Pandemic year. This is a hybrid show this year, where the goods are displayed but negotiations are done via the online B2B facility. The target is also based on the reduced pavilion size this year, as well as the projected decrease in the number of buyers attending CIIE this year,” said Lopez.
Already, DTI’s Export Marketing Board and the Center for International Trade Expositions and Missions (CITEM) facilitated initial talks with the Philippine delegation and 40 Chinese buyers in a video conferencing. These Chinese buyers are importers, distributors, and retailers.
During last year’s CIIE, Philippine exhibitors booked around $300 million in sales at the second CIIE, more than double the $124 million recorded sales in 2018. This year’s third CIIE will be held on Nov. 5-10 in Shanghai.
In the B2B session, Chinese buyers expressed interest in working together with Philippine companies that produce fresh fruits and vegetables, chocolates, healthy snacks, seafood, beverages, and condiments.
For this hybrid participation, there will be a mix of physical product presentation in the pavilion that will be facilitated by onsite officers from the DTI trade posts in China and online B2B matching activities between our companies in Manila and the Chinese buyers who will visit the Philippine booth in Shanghai, according to CITEM Executive Director Pauline Suaco-Juan.
With the theme “Healthy and Natural,” 40 Philippine companies will exhibit and sample the country’s wide range of tropical fruits and vegetables, processed fruits and nuts, healthy snacks, seafood and marine products, and other premium food selections.
The FOODPhilippines pavilion will feature interactive conference pods for the first time in CIIE to enable virtual business-to-business (B2B) activities and video conferencing. In place of actual Philippine exhibitors manning the booths, Philippine Commercial Counsellors will represent the government and exhibitors, promote exhibitor brands and products onsite, and relay all business leads and contacts generated during the show.
The participation in CIIE is organized in partnership with the Foreign Trade Services Corps (FTSC) through
the Philippine Trade & Investment Centers (PTICs) in Beijing, Shanghai, Guangzhou, and Hong Kong, and the Export Marketing Bureau (EMB). Government partners are the Department of Agriculture (DA) through the Office of the Agricultural Counsellor in Beijing (DA-OAC-Beijing) and the Department of Foreign Affairs (DFA). The Philippine mango and pili nuts are among the products that will be showcased under the FOODPhilippines Pavilion.project is likewise supported by business associations such as the Philippine Exporters Confederation, Inc. (PHILEXPORT) and the Federation of Filipino-Chinese Chambers of Commerce & Industry, Inc. (FFCCCII).
Leading the FOODPhilippines’ opening in CIIE are representatives from the Philippines and China, namely the Philippine Ambassador to China Jose Santiago Sta. Romana, Philippines’ DTI Secretary Ramon M. Lopez, FFCCCII President Dr. Henry Lim Bon Liong, and Deputy Director General Yang Weiqun from the Department of Asian Affairs of China’s Ministry of Commerce (MOFCOM).
Under the FOODPhilippines delegation, 40 companies that will highlight tropical fruits and vegetables will be Hilas Marketing Corporation, Agrinurture, Inc., Mancoco Food Processing, Inc., Excellent Quality Goods Supply Company, Castillo Import Export Ventures Inc., Doxo International Trading, Magsasakang Progresibo Marketing Cooperative, See’s International Food Mfg, Corp., Century Pacific Agricultural Ventures, Inc., Team Asia Corporation, Eau de Coco, Inc., Eng Seng Food Products, Greenlife Coconut Products Philippines, Inc., Tongsan Industrial Development Corporation, Islandfun Inc., Limketkai Manufacturing Corporation (LMC), KLT Fruits, Inc., Zigmund Enterprise, Business Innovations Gateway, Inc., Sangkutsa Food Products, Inc., AG Grays Farm, Marigold Manufacturing Corporation, and the Federation of People's Sustainable Development Cooperative.
To show its goodwill to the Chinese market, the Philippine delegation will donate healthy products to Food Bank China as part of the launch of the Shanghai Food Bank Project with Liwayway China on November 5. The donation will include 200 packs of banana chips from Excellent Quality Goods Supply Company, 50 tuna packs of premium handline tuna from Century Pacific Food Inc., and bundles of virgin coconut oil (VCO) and various coconut products from Team Asia Corporation.
The food donation to the Food Bank China serves as a way of giving back and a token of appreciation to the Chinese community for its continued support towards the Filipino representatives and communities in China, according to Commercial Vice Consul Mario Tani of the PTIC in Shanghai.
Meanwhile, healthy snack varieties will be showcased by Magic Melt Foods Inc., Sandria’s Delicious Concept, Vegetari Vegetarian Products, Market Reach International Resources, SL Agritech Corporation, and the Philippine Franchise Association. Tuna and other seafood selections will be presented by Century Pacific Food Inc., Universal Canning, Inc., Fisher Farms, Incorporated, Jam Seafoods, Inc., Phil. Union Frozen Foods, Inc., and Gerabuenas Trading. Likewise, premium food selections will be offered by Global Basic Co., Ltd, Subic Superfood Incorporated, Chocoloco, Inc., Filipinas de Oro de Cacao, Inc., and Seabeth Food Processing.