Demand for eco-friendly disinfectants rising

Published October 26, 2020, 5:00 AM

by Bernie Cahiles-Magkilat

An environment friendly disinfectant solutions provider is expanding its operation as companies and households are not only increasingly becoming health conscious, but prefer the use of products that promote safer and cleaner world.  

Architect and entrepreneur Liza Morales, chief executive officer of Philippines GeoGreen Inc., recently formed its business arm GeoClean to cope with the growing demand for environment friendly disinfectant solutions.

Morales cannot quantify the value of this new industry, but said “There are roughly 54 million square meters of shopping malls, offices, sports complex, hotels and resort spaces which are verticals that would benefit from the disinfection technologies we offer.”

“The potential market in the Philippines for GeoClean, especially amid the COVID-19 pandemic and after, is enormous,” Morales said during a webinar.

These office and commercial spaces represent jobs that could fire up the Philippine economy that the World Bank now expects will contract 6.9 percent from last year, worse than the 5.5 percent

projected by the government.

According to Morales, GeoClean will specifically provide smart solutions to businesses and households to allow them to cope with COVID-19 pandemic and other infectious diseases that undermine productivity and the broader economy.

“The mission of GeoClean is to provide cutting-edge technology for the new normal,” said Morales. “GeoClean aims to provide high-class disinfection technology that offers Filipinos innovative solutions that will help ease their woes as we face the pandemic as a community,” she added.

GeoClean currently offers products certified by the US Environmental Protection Agency, UL Standards, and other internationally-recognized product standards such as Freshaire UVC and Big Ass Fans Clean Air technologies. She said all their products are imported from the US.

Morales claimed that although their products are 40 percent more expensive than others, they are proven to reduce by 99.9 percent of SARS Cov2, the coronavirus strain that causes COVID-19.

In the long run, she said, users can benefit more in terms of savings because of efficient energy consumption and low maintenance.

“Disinfection systems offered by GeoClean for hotels, homes, sports complexes, shopping malls, restaurants, offices, industrial facilities and others pay for themselves in as short as one year as they reduce the cost of maintaining air conditioning systems and bring down energy cost due to improved efficiency,” she added.

For instance, Morales said FreshAire UVC products have disinfection capability that work well with existing heating, ventilation and air conditioning systems while Big Ass Fans have built-in mechanisms that provide ventilation, ultraviolet light, and needlepoint ionization disinfection systems.

“We have an exciting array of products in the pipeline, extremely diverse, yet complementary to each other. One thing they do have in common is that these products will help with achieving our company’s

vision of making everyone feel much safer,” Morales said.

The COVID-19 pandemic has already claimed over six thousands of Filipino lives, infected nearly 400,000, disrupted many businesses, and caused millions of job losses, she said.

The health crisis nudged the Philippine economy into recession in the second quarter as the government imposed strict community quarantine to control the spread of the infectious disease.

As the government gradually reopens the economy, Morales said smart and cost-effective solutions offered by GeoClean offer a distinct advantage for businesses.