Phoenix Petroleum secures 3rd ISO certification

Published October 16, 2020, 5:02 PM

by Myrna M. Velasco

Listed firm Phoenix Petroleum Philippines Inc. has secured its third International Organization for Standardization (ISO) certification following a two-month audit on its safety management system.

This new certification, which is valid for three years, will cover the oil firm’s receiving, storage and its distribution network of petroleum fuels; as well as the administrative support functions to its depot operations.

In particular, this will rope in the terminal and depot operations of Phoenix Petroleum in Calaca, Batangas; Calapan, Oriental Mindoro; Bacolod, Negros Occidental; Consolacion, Cebu; Dumaguit, Aklan; Davao; Villanueva, Misamis Oriental; Zamboanga and General Santos City.

As explained, being an ISO-certified company entails that “the business has established an effective framework that complies with management quality standards.”

The Uy-led company added the newly-issued certification, is on top of the two others which it earlier clinched – its ISO for Quality Management System; and another one on Environmental Management System.”

Henry Albert Fadullon, president of Phoenix Petroleum said, the new certification “proves that we are serious with our goal of further professionalizing our business, and ensuring that we pursue excellence

in everything that we do.”

Just recently, the oil firm was ranked as the thriving third biggest player in the sector, effectively demolishing the traditional reign of the industry’s “Big 3.”

Fadullon said the company has already “evolved so much over the years, and it will continue to do so as a customer-centric brand, and this is one way of ensuring that we are treading the right path.”

But as the company advances on its growth trajectory, he emphasized that “we must first ensure that our internal management follows world-class standards.”

Company executives previously noted that Phoenix will be shifting its focus to the “retail segment” of the downstream oil industry, as it has been seeing this as a juicy core of the market moving forward.

Latching on a commercial/business-to-business driven base, the oil firm emphasized that it generates around 45-percent of its domestic sales from growth businesses, such as its retail fuels and liquefied petroleum gas (LPG), in addition to convenience retailing through Family Mart as well as its payment channels.

With more than 650 retail stations to-date, the company said it is all prepped for renewed growth as the Philippine economy re-opens following enforcements of community quarantines in various parts of the country.

For the LPG sector in particular, Phoenix Petroleum said this is “expected to grow alongside the increasing urbanization and purchasing power of Filipino households.”

The firm similarly emphasized that its Family Mart “found a niche in convenience food retailing and is now harnessing the digital opportunity by expanding its online presence via apps and deliveries.”

According to the company, the convenience store pivoted to food offers that are aligned with consumers’ preferences post-Covid, which are generally “menus refreshed with more options that are for sharing as well as frozen and with longer shelf life.”

Phoenix Petroleum said oil demand in the country is already at its recovery pace; and sales are now climbing back to pre-lockdown levels.