Coca-Cola Philippines partners with Toyota for employee fleet

Published October 16, 2020, 12:31 AM

by Inigo Roces

Coca-Cola Beverages Philippines, Inc. (CCBPI), the bottling arm of Coca-Cola in the Philippines, has tapped the country’s leading automotive company, Toyota Motor Philippines, Corp. (TMP), and leasing partner, Orix Rental Corporation (ORC), to provide new vehicles for its sales personnel—strengthening an already extensive fleet to better meet the needs of the Philippine market.

CCBPI procured over 200 Toyota units composed of Wigo (hatchback), Vios (sedan), and Hilux (pickup) vehicles from TMI. This ensures that associates are empowered and properly equipped with the proper tools to achieve personal and business goals—and is also in line with CCBPI’s People First approach, which prioritizes employee safety and well-being.

The procurement is part of the company’s Tools of Trade refresh initiative—wherein older vehicles are decommissioned and replaced with new ones. For the fleet’s upkeep, CCBPI entered a full operating lease agreement with ORC who will facilitate periodic maintenance services, insurance, and overall management of the vehicles. 

The new company-assigned vehicles also serve as another layer of protection for associates, as the sales team continues to fulfill their duties amid the pandemic in serving micro, small, and medium enterprises (MSMEs) such as sari-sari stores and carinderias across the country who rely on the company’s products to help sustain their livelihoods; as well as business partners and communities whose increased essential hydration needs must be met.

“We serve almost 1M sari-sari stores and over 5,000 business partners—therefore having reliable, safe, and efficient vehicles for our sales force is very important in our business operations,” said Ronald Tamayo, Procurement Director of CCBPI. “Having Toyota as our fleet management partner means that we can fulfill our responsibility to our people, who in turn can fulfill their service to our valued stakeholders.”

“We, at Toyota, are glad to be helping the country move forward by providing mobility to people and industries, especially now when transportation remains to be a challenge for many,” said Ma. Cristina Fe Arevalo, First Vice President of New Mobility Business Division of TMP

With a wide range of vehicles from sedans, to pickups, to passenger and commuter vans, TMP is ready to address the mobility needs of companies in various industries. From vehicle acquisition to after-sales support and fleet maintenance, Toyota Fleet Solutions is a partner for various enterprises to drive value to their business. For fleet solution inquiries, send an email to [email protected] .