Bayer, Jardine seal partnership

Published October 12, 2020, 5:00 AM

by MB Business

 Bayer Crop Science (BCS), Jardine Distribution Inc. (JDI) and its subsidiary Taipan Brand Farm Inc. (Taipan) have agreed on a milestone partnership for distribution of selected Bayer brand crop protection products to increase farmer accessibility to these agricultural inputs.

 In a joint letter to its distribution channels, the companies mentioned that despite ongoing challenges facing the agriculture sector, they believe that farmers should continue to receive support from all stakeholders as they are vital for our country’s food security & resiliency efforts.

 Through the new collaboration, JDI will be handling marketing, distribution, and demand creation initiatives for Bayer’s Hedonal herbicide brand. Meanwhile, Taipan will distribute Confidor, Previcur N, Hoestick, and Bayfolan crop protection brands.

 “We are excited with this new partnership between Bayer and Jardine, along with Taipan, given that both are reputable in agriculture and trusted by millions of Filipino farmers,” said Iiinas Ivan Lao, Country Commercial Lead for BCS. “This will allow us to focus on our core products so that we can better serve our farmers with the right technologies and recommendations.”

 “Our team is looking forward to add on Bayer’s products in our wide portfolio offering to farmers,” said Edwin Hernandez, President for both JDI and Taipan. “We have an established channel network that would support product access for our farmers so that they could boost their yield & profitability.”

The companies emphasized that they are confident that the new partnership would benefit its distribution channels and would increase patronage from farmers who rely on the crop protection solutions included in the deal.