Mini-MBA Program for Franchise Execs Set from October 5 to 9

Published October 7, 2020, 7:42 PM

by Edgard Hilario

The Certified Franchise Executive (CFE) Masterclass, a key component of the continuous learning and retooling program for franchise industry prime movers, still received strong interest from international participants despite the pandemic.

Ma. Alegria “Bing” Sibal Limjoco, CEO of Francorp Philippines and vice chair of the Philippine Franchise Association, said this year’s CFE Masterclass will be held virtually from October 5 to 9.

“It will be facilitated by Mr. Greg Nathan, CFE, one of the world’s foremost experts and thought leaders in franchise relationships. He is the founder of Franchise Relations Institute which has 25 years of researching the science of successful franchise relations. For his contributions to global franchising, he has been the recipient of numerous awards including the 2018 IFA Crystal Compass Award for Excellence in Franchise Leadership and induction into the Australian Franchise Hall of Fame,” Limjoco shared.

She said international enrollees include franchise executives from Malaysia, Singapore, Vietnam, and Thailand. “To date, there are 183 Elite Certified Franchise Executive Graduates and the number is still growing. Over the years the Philippines have enrollees from different countries including Thailand, Malaysia, Indonesia, Hong Kong and Singapore, Vietnam, and Myanmar. For the Asia CFE Enrollees, we have 170 and growing local and international.”

The CFE is a mini-MBA Professional Development Program duly accredited by the US-based Institute of Certified Franchise Executives (ICFE) and designed to raise the level of expertise of franchise professionals.

It is a global mark of distinction in the field of franchising. The mission of ICFE is to enhance the professionalism of franchising by certifying the highest standards of quality training and education.

Limjoco said the CFE Program’s wide range of benefits include: professional standing, expanded knowledge, international industry recognition and peer networking.

Some of the topics to be covered in this year’s Franchisor Excellence Masterclass are:

•       10 tips for getting the most from franchisee surveys

•       The ACE Mindset and the 6 dimensions that drive it

•       Strategies to strengthen the Achievement, Lifestyle, Leadership, Connection, Partnership, and Support dimensions

•       The Franchisee E-Factor

•       Getting franchisee buy-in and commitment to change

•       The neuroscience of the franchise relationship

•       The organizational iceberg and the four levels of change

•       The Franchisee Business Journey