Get to know ‘All That Matters’ in the entertainment industry

Published September 16, 2020, 1:26 PM

by Jules Vivas

This year’s music, sports, gaming, media, online entertainment family festival goes online

One of Asia’s leading entertainment and sports industry conference All That Matters (ATM) is currently being held on the internet, where it has moved due to the health crisis. The 15th edition of the networking event is ongoing until Sept. 18.

Fresh spins to the digital event include ATM on Purpose, which offers career advice for university students and those looking for a job. Another segment to look forward to is the Family Matters, which introduces specially curated creative content for the young that will keep them engaged and inspired at home. 

Spanning across the gaming, music, sports, digital, and marketing, the industry’s most talented and accomplished personalities have gathered as featured keynote speakers.

More than 55 leading innovators are speaking at the conference, and some of the biggest speakers you shouldn’t miss are YouTube’s Lyor Cohen, TaP Music’s Wendy Ong, McLaren’s Zak Brown, Universal Music Group’s Devraj SanyalSports Hub Singapore’s Lionel Yeo, and Riot Games, Inc’s Jennifer Paulson. 

This won’t be just another webinar.

Senior executives from YouTube, Facebook, Disney, Bloomberg, HSBC, Coca-Cola, Globe Telecom, PCCW, Singtel, Universal Music, Standard Chartered Bank, Dentsu Sports, AIA, 88Rising, and many more are also part of the lineup.

Among the first day speakers who inspired and gave insights to participants are Cookie Monster and Ole Obermann, the head of music of video platform TikTok.

While some of the main keynotes and panels can be accessed for free, the paid tier, Connections Pass (99 USD) allows attendees a full ATM experience with all access to all talks and speakers.

Group Packages for teams with 6 or more members are also available.

For aspiring streamers, musicians, digital artists, and sports enthusiasts, it’s not too late to register.