Tougher than 2020

Published September 15, 2020, 8:53 AM

by Inigo Roces

Toyota introduces the new Hilux

The changing times have proven it’s essential to be adaptable. With the current situation, government guidelines and protocols are already changing the way people live and work. As such, it’s important to find the right vehicle up to the task.

Yet with the situation always changing, how do we find the right vehicle? Simple. It’s the one that can take it all on.

One such vehicle is Toyota’s Hilux. Updated for 2020, the Hilux integrates rugged looks and powerful performance, combined with Toyota’s signature quality, durability, and reliability.

The hardworking Hilux has been a dependable road companion for Filipinos for city driving and off-road adventures, whether at work or at play. In 2019, it captured a commanding 30.5% share in the pickup category.

Made more rugged and exciting

Keen to maintain its position as the country’s best-selling pick-up, Toyota has upgraded the new Hilux with improvements to its looks, performance, and features. All variants of the Hilux, from 4×4 Conquest to the 4×2 E MT receive improvements.

This is characterized by the tough new look that features a prominent trapezoidal grille. Exclusive to Conquest variants are the bi-beam LED headlamps and LED rear combination lamps with line guide. In the back, it’s fitted with a sports bar, over fender garnish and Conquest decals on both sides of the cargo bed. The tailgate gets the signature Hilux branding, with LED tail lamps to complement. The pickup bed offers plenty of cargo room with tail gate assist and a bedliner fitted on Conquest variants.

Full control in every adventure

Getting into the pickup is smooth and easy with keyless entry available for Conquest, G, and E grades. Conquest variants benefit from the addition of Smart Entry and a Push Start System. All three grades also have power adjust with auto fold for side mirrors and speed-sensing door locks.

The Hilux puts the driver in full control with easily accessible information on the 4.2-inch TFT multi-information display in between its dials. This shows vital trip info fuel consumption, range, and other readouts that can be configured to the driver’s liking.

It has easily accessible controls for entertainment with the steering wheel switches. Built-in Apple CarPlay/Android Auto compatibility for Conquest, G, and E grades makes it even easier to connect a smart phone. Finally, it also provides an easier drive with Cruise Control for Conquest variants.

Tougher performance

The new Hilux 4×4 variants are powered by 2.8L 1GD-FTV engine which gives 201 HP (204 Ps) max output, 500 Nm max torque for the AT variant, and 420 Nm max torque for the MT variant with an  Intelligent Manual Transmission.

Meanwhile, the 4×2 Conquest, G, and E variants get the 2.4L 2GD-FTV engine with 148 HP max output, and 400 Nm max torque. Both the 1GD and 2GD engine are improved for this Hilux, boasting of a 4-5% improvement in fuel efficiency versus the previous generation Hilux.

Safety in every drive

Despite its tough looks, the Hilux still puts safety in top priority with an extensive suite of features. All three grades come with SRS airbags (seven for the 4×4 Conquest A/T variant), three-point ELR seatbelts, Anti-Lock Brake System with Brake Assist and Electronic Brakeforce Distribution, Vehicle Stability Control, and Hill-Start Assist Control.

Conquest 4×4 variants are especially suited to the toughest conditions with Downhill Assist Control and Active Traction Control. Clearance sonar sensors and a reverse camera are available for Conquest variants while back sonar sensors are fitted for G grades.

Made for resilient Filipinos

“This 2020, the new Toyota Hilux and Hilux Conquest arrive with an impressive new look, that is more rugged and exciting than ever,” said TMP President Atsuhiro Okamoto during the online launch of the new vehicle. “The new Hilux is designed to meet the tough demands of Filipino drivers and the country’s varying roads. I am confident that the Hilux would once again prove why it is the Philippines’ pick-up of choice. Tough on every road, every inch a Hilux,” he added.

The Hilux is available in 4×4 Conquest and 4×2 Conquest variants with an eexclusive new color, Emotional Red. It’s also available in G AT and MT, and E MT, starting at P1.1M.

Adaptable to any need

The Hilux is a great choice not just for the unforgiving terrain or adventure. It’s also well suited to the daily challenges of work and business needs. Aside from Conquest, G, and E grades, the Hilux can adapt to your business’s unique needs with variants like the J in 4×4 and 4×2, Cab and Chassis, and FX for its fleet and business partners.

In addition to this, there’s also the Hilux Cargo – a rear seat-less, windowless, and more affordable variant powered by the same 2GD engine. The new Hilux Cargo is specifically designed for the more demanding needs of mobilizing goods and services.

The New Hilux will be available in all of TMP’s 70 dealerships across the country by September 14, 2020 for the Conquest, G, and E variants, while the Hilux Cargo variant will be available on October 26, 2020.

2020 may be a tough year for everyone, but life will only change when you become more committed to your dreams than your comfort zone. To help you on that journey, there’s the Toyota Hilux.