Puregold beefs up online presence
By JAMES LOYOLA
Puregold Price Club Inc., one of the country’s top retail companies, has launched its online grocery store and expanded its social media presence as the current global situation has prompted businesses to train their sights on the worldwide web.
The firm noted that, online selling, once reserved for the technically inclined, is now being explored by even those hesitant to engage in e-commerce. Larger businesses meanwhile are progressing their marketing into a stronger digital presence.
For its part, Puregold has been working on strongly carving its place into the digital world by launching the Puregold Mobile app, called Sally or Shopping Ally, which allows its shoppers to purchase products with just a few clicks from their smart phones.
Puregold now utilizes the power of the internet to reach out to more audiences and consumers. "We want to be where our customers are, and we all know that means having strong presence on the digital space," said Puregold President Vincent Co.
Taking a leap from an otherwise plain online marketing approach, Puregold has also launched "The Puregold Channel" on Facebook and YouTube.
Puregold considered this a groundbreaking move to further expand its digital footprint and engage shoppers.
“By creating new and unique content that appeal to a diverse set of audiences, Puregold keeps customers hooked and engaged. With its growing 2.3 million followers on Facebook alone, the potential is massive,” the firm said.
Puregold said it is strategically building its "consumers of the future;” directing its reach, both to Puregold Mobile app and its brick & mortar stores.
"This is the foundation of Puregold's 'New Retail'. For us, this is a great opportunity to effectively reinforce our offline and online integration. We see it as a territory that will expand our business further as customers continue to adopt new ways of grocery shopping," said Co.