Pru Life’s asset management unit names new CEO

The newly appointed chief executive officer of Pru Life UK’s asset management unit vowed to steer the company to become investors’ preferred wealth manager.

Lee C. Longa, whose appointment as Pru Life UK Asset Management and Trust Corp. CEO received approval from the Bangko Sentral ng Pilipinas in June, expressed confidence in navigating the “unpredictable and challenging times” posed by COVID-19.

“Amid these unpredictable and challenging times, I am confident that we can continue to empower our clients to build their wealth and help them recover from the financial strain brought on by the ongoing pandemic,” Longa said.

Prior to his appointment, Longa served as executive vice president and head of bancassurance and alternative market at Pru Life UK from 2013 to 2019.

Before that, he was also Pru Life UK’s senior vice president and chief financial officer from 2010 to 2012, where he initiated and developed funds for the company to access offshore investments and significantly contributed to Pru Life UK’s business.

Apart from his long tenure at Pru Life UK, Longa also served as head of finance and investment committee for the Philippine Life Insurance Association from 2012 to 2017. Longa also completed the London-based Impact Program by Duke Corporate Education in 2014, as well as the two-year Enterprise Wide Leadership Development by INSEAD Singapore in 2015.