NOW Group venturing into TV, radio broadcast

Published August 12, 2020, 8:00 PM

by Emmie V. Abadilla

The NOW Group is venturing into TV and Radio Broadcasting to fill up the void left by ABS-CBN.

The group, together, with the Asian Institute of Journalism and Communication (AIJC), batted for the immediate passage of the Philippine Public Service Broadcasting  (PPSB) Act.

NOW Group head Mel Velarde is also CEO and Chairman of AIJC, a 40 year old  non-stock, non-profit institution engaged in continuing education and media development.

The NOW Group includes publicly listed telecommunications, media and technology firm NOW Corp., NOW Telecom, and NOW Cable. 

NOW supports the proposed PPSB and is willing to provide the broadcasting and technology expertise while AIJC would handle content and courseware creation.

NOW’s broadcasting affiliates have applied for radio frequencies and have ongoing applications for direct terrestrial television broadcast (DTTB).

The NOW Group is very interested in TV and radio broadcasting due to its widespread coverage for news delivery, public information, and distance learning.

However, it has not applied at the National Telecommunications Commission to secure ABS-CBN Channel 2 and AMCARA Broadcasting Network’s Channel 23.

Nevertheless, Velarde stressed that there must be as many applications to fill the void created by the demise of ABS-CBN TV and radio signals in the air. 

“The sooner this is done, and the most qualified applicants with verifiable and excellent track record can operate the said franchises, the better for the country,” he argued.

“If these frequencies fall into the wrong hands, then the intent of Congress which represents the people shall be compromised,” Velarde warned.